Aetna Sr Marketing Coordinator in Wellesley, Massachusetts
Req ID: 42011BR
The Senior Marketing Coordinator is responsible for providing writing, editing, project management and marketing communications consultative services to Aetna Behavioral Health to support the business in achieving its membership and revenue goals. This includes development of value-driven communications and deployment of cost-effective tactics that help the business acquire and retain customers for top-line growth. This role aids the Marketing team in strengthening Aetnas brand and improving external favorability through thought leadership initiatives by managing projects that help the business build trust and loyalty with clients, members, providers, brokers and consumers. The Manager must have the skills and knowledge to manage competing priorities and oversee projects that drive meaningful and measurable results.
Preference is office-based in Chicago, IL with part-time telework (i.e., 1-2 days per week). Also open to office-based in Wellesley, MA and Hartford, CT with part-time telework.
Fundamental Components & Physical Requirements include but are not limited to (* denotes essential functions):
Initiates and advises a variety of multi-channel communication strategies and leads execution based on business needs and priorities.
Consults with internal customers, which may include Senior Management, on marketing/communications initiatives critical to business success.
Plans, researches, writes and edits communications materials, e.g., marketing collateral, ads, publications, presentations, speeches, scripts, RFP language, meetings, etc.
Manages marketing projects, e.g., communication plans, budget allocations, design resources, production, distribution, evaluation, etc.
Understands digital marketing tactics and technical aspects of digital tools to develop compelling, relevant and valuable content that drives engagement.
Thinks creatively and strategically to shape appropriate content and selection of delivery channels, e.g., print, web, email, social, mobile, direct mail, video, etc.
Partners with colleagues across the enterprise to advocate on behalf of the business and identify opportunities to reach key audiences in new ways.
Coordinates with internal and external resources (as needed) timely creation and fulfillment of all marketing/communication projects.
Oversees repository of member case studies and corresponding communications that help to humanize impact of the businesss products, programs and services.
Plans and coordinates special events by engaging key stakeholders in the decision making process.(*)
Develops metrics and reporting to understand success in real time.(*)
Communicates effectively for impact and possesses a client mentality.(*)
Facilitates necessary review and approval processes.(*)
Supports special projects on an as-needed basis.(*)
5+ years related marketing/communications experience.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Promotional and collateral materials/4-6 Years
Functional - Marketing/Web content management/4-6 Years
Functional - Marketing/Direct marketing/4-6 Years
Functional - Marketing/Sales support/4-6 Years
ADDITIONAL JOB INFORMATION
This is an exciting time to be part of the Marketing organization at Aetna. There are myriad opportunities to make an impact, drive growth and help connect the people we serve with resources they deserve.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing