Aetna Senior Copywriter in Wellesley, Massachusetts

Req ID: 43343BR

POSITION SUMMARY

The Senior Copywriter will support the content initiatives of marketers and the goals of our business units by writing and producing marketing copy and external/internal communications. You must demonstrate ownership and strong writing skills, be able to work independently and take a deadline-drive approach to all your assigned projects and tasks.

Fundamental Components:

  • Learn and engage in the health care industry by supplying marketing materials for business units and marketing partners across the company

  • Provide writing support for aligned client group(s), as well as support projects from other clients as demand and scheduling requires

  • Write creative, effective marketing copy according to project specifications /creative brief

  • Commitment to a deadline-driven environment that drives results and focuses on engagement

  • Have a good understanding of plain language writing, and understand writing applications in traditional, digital and other emerging channels

  • Produce and are accountable for the final development of creative assets

  • Ensure accuracy and attention to details that meets or exceeds the writing objectives

  • Ensure messaging and brand/voice guidelines are embraced and followed

  • Execute writing requests with accuracy, producing zero errors in work (all client edits made correctly, spell check run, facts confirmed)

    BACKGROUND/EXPERIENCE desired:

    Previous (5-7 years) experience in professional writing in an advertising or marketing communications environment.

    Strong communication and interpersonal skills.

    Demonstrated PC literacy, knowledge of e-commerce.

    Strong project management experience.

    EDUCATION

    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

    FUNCTIONAL EXPERIENCES

    Functional - Marketing/Communications/4-6 Years

    Functional - Marketing/Web content management/1-3 Years

    TECHNOLOGY EXPERIENCES

    Technical - Desktop Tools/Microsoft Word/4-6 Years/End User

    ADDITIONAL JOB INFORMATION

    If you're looking to learn more about the health care industry and be at the forefront of member and provider engagement, this position is for you. You'll be at the forefront of marketing communications, working closely with the content team and marketing teams.

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing