Aetna Product Manager Marketing Technology: Content and Search in Wellesley, Massachusetts
Req ID: 43749BR
The Product Manager of Marketing Technology is tasked with selection and management of a collection of platforms in our Marketing Technology Stack.
A primary focus will be on Content Management and Search technology. You will collaborate with cross-functional teams throughout the Aetna organization to understand, vet and enhance business requirements then design, rationalize, prioritize and commission content management and search capabilities, both technical and process oriented, to support business activities. The role will be the primary owner of the Content Management and Search strategy, business requirements and roadmap; including content management, document management, digital asset management, heuristic search and knowledge management.
Technology is embedded in every facet of marketing from digital content to data- driven decision making, and continues to be a factor in brands success for today a nd especially for the future. We have an opening for Manager of Marketing Technology. In this role, you will report into the Director of Digital, and will be responsible for marketing technology selection, implementation, and adoption of our overall tech stack including: solutions for personalized consumer experiences, consumer data management, digital asset management, marketing analytics, enterprise community (Salesforce Chatter), API strategy, and emerging technologies. This position interfaces with multiple end user groups, including the Digital Center of Excellence (DCOE) members, marketing leadership and the technology management organization (in the US and global), working to ensure successful and timely implementation of marketing technology solutions that help drive business impact.
Bachelor s degree and minimum 5 years related experience with evidence of success and increasing levels of responsibility. Strong knowledge of business, data, and content concepts and experience driving business adoption Strong knowledge and understanding of current and future trends in content management Strong knowledge and understanding of current and future trends in heuristic search as it relates to content management Experience in wide range of ECM technologies, taxonomies for document types, metadata, entitlements, capture, storage, search and dispose. Experience working on cross business and technology ECM data projects and programs Mastery of business related ECM requirements and use cases Experience developing and implementing business in a complex technical and organizational environment Experience assessing business processes and extracting business requirements and identifying improvement opportunities
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing