Aetna Product Development Director in Wellesley, Massachusetts
Req ID: 45785BR
The Audience Solutions Foundry team within Aetna s Martech & Digital Experience function is seeking a Customer-obsessed, Digital Product Director with a proven track record of practical innovation and collaborative execution. The Product Director will assess digitally-enabled product opportunities, define and drive the development in a fast-paced and start-up like environment. You will balance customer and business needs impacting adoption metrics as well as business results, be it growth, efficiency and/ or loyalty. Customers could include internal front-line employees (e.g., sales reps, customer service and operations, care management) or external constituents (plan sponsors, brokers, providers, members or consumers).
Develop a deep understanding of customer problems, needs and wants. Recommend innovative or re-imagined digital solutions that enable sales, increase engagement and raise satisfaction
Provide thought leadership and own/ drive the execution in an agile and lean startup way through idea, prototype, pilot, full-scale production launch and ongoing optimization stages
Articulate personas and customer journeys, write epics/ user stories, maintain product backlog, conduct scrum meetings, etc. to test and create intuitive and impactful digital solutions
Partner with customer constituents, strategy, line of business, design, data science/ analytics, technology, solution adoption and training teams for their expertise and strengths to ensure successful execution and achievement of user/ business results
Proactively communicate project progress, issues with recommended solution options, pilot learnings, post-launch KPIs and results Qualifications:
Bachelors or Master s degree or equivalent experience in Digital Marketing or Engineering or Product Design. Agile certification preferred
15+ years of applicable professional experience. Must have 5-7+ years Product Management leadership experience. Should have worked closely with customers, designers and engineers.
Experience in digital agency, innovation teams of established companies, software product development companies or startups along with exposure to regulated industries
Demonstrated success and failure/ learnings in launching new products
Knowledge and application of web, mobile and/or emerging technologies: immersive experiences, conversational interfaces, internet of things, artificial intelligence, cobots, wearables, etc.
Self-driven and ability to execute with an entrepreneurial spirit within a corporate environment
Ability to solve problems creatively, leverage data to drive decisions and incorporate trends
Effective oral, written, interpersonal communication, and negotiation skills
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing