Aetna Marketing Manager (Group/Life Insurance) in Wellesley, Massachusetts

Req ID: 44364BR


This critical strategic marketing role supports the group & supplemental insurance space (life, disability, etc). Aetna Marketing is looking for an individual who can articulate and communicate the Aetna value proposition and ensure that the value proposition for each core audience (e.g., member, plan sponsor, consultant/broker, doctors, etc.) is clearly defined through the lens of the customer and in plain language.

The Group/Life Marketing lead will:

  • Develop a content marketing strategy that advances the market positioning for the products and supports growth. Work with sales teams to develop the baseline pitch decks, demos, journeys, etc. from which customized presentations can be created.

    • Develop other supporting content that reinforces the value of the offering and helps Sales nurture prospect relationships throughout the sales cycle, e.g., thought leadership, cases, testimonials, etc.

    • Ensure individual pieces add up to a whole greater than the sum of its parts.

    • Minimize fragmentation.

    • Member advocacy and journey-centric design: Bring the voice of the customer to the product design table.

    • Ensure the product development teams are working with data and insight driven journeys that deliver on the most valuable benefits to drive the most beneficial behavior changes.

    • Oversee the execution of in-market programs to ensure they are strategically sound and choreographed. We work with the Agency(Aetna's in-house creative agency), events, corporate communications, etc. to coordinate activities.

    Fundamental Components:

    Develop clear and memorable value propositions for each audience we market to. Identify opportunities to demonstrate how the value of multiple products is greater than the sum of its parts, e.g., Medical is better with Pharma is included.

    Serve as a catalyst for change within the business by bringing an outside-in perspective to the business through customer, competitor, and marketplace insights.

    Develop content that helps Sales nurture relationships throughout the sales and relationship cycle.

    Become an expert in their business and leverage that expertise to proactively deliver marketing recommendations that advance the goals and objectives of the business.

    Operate with a client service mindset and serve as an advocate for their business within the broader marketing organization.

    Inform member engagement strategy.

    Oversee the execution of in-market programs to ensure they are strategically sound and coordinated.

    Advocate for the member during product development.


    10+ years of strategic marketing experience preferably in a B2B or B2B2C setting

    Experience in the group & supplemental insurance space (life, disability, etc.) is highly desired.

    Should be comfortable working with data and understand how to use data to generate insights (e.g. identify new market opportunities, optimize marketing programs, etc.)


    Role can be located in Wellesley, MA, Chicago, IL or Hartford, CT


    Bachelor's degree or equivalent experience.


    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing