Aetna Marketing Director, Consumer Journey - Connect to Care in Wellesley, Massachusetts
Req ID: 41471BR
Consumer Engagement focuses on improving the experience and engagement of members across all lines of business. This position will own the health, wellness and connect to care portion of the journey and collaborate with journey peers and internal stakeholders to create a seamless end to end journey framework that helps grow the business and deliver the brand promise.
Identifies and anticipate the need and impact of incorporating new engagement approaches based on ever-changing market requirements and engagement methods/tools. Defines and negotiates their influence on strategies for future journey improvements in support of VOC and Aetna strategic plan Predictive analytics understanding and ability to collaborate strategically with our partners in that function to create new cohort and behavior models in support of new consumer-centric engagement methods Recognized experience and knowledge of consumer-centric strategies as they relate to the entire consumer journey regardless of line of business or functional area Turning Insights into action, identify the VOC gaps in journeys and interpret/recommend impact on journey based on research and analytics modeling. Experience creating consumer cohorts/segmentation in concert with analytics Aligns marketing-led initiatives related to the business specific journeys to all state, local federal regulations Track, and manage measurement of the impact of journey processes going forward Focus on development of targeted member journeys to keep people healthy or help them to regain their health. Collaborate with Member Care team to continuously adapt member journey based on predictive analytics Identify business, product or functional gaps within the current journey and negotiating with these leads on appropriate programs to close these gaps; Identify points of integration Design, develop and execute marketing initiatives in support of the journey or micro-journeys including VoC and through Omni-channel distribution Adjust journey or recommend micro-journey based on interpretation through predictive analytics Measure results of new journey and corresponding initiatives utilizing insights and analytics Identify opportunities for Test and Learn initiatives to be scaled to one or more line of business Ability to be an evangelist for consumer centricity and the brand promise and help create evangelists throughout the organization Define enterprise guiding principles from the members point of view which is the driving force integrate core journey principles across all lines of business Utilize experience metrics and a governance structure to understand and align future initiatives to the guiding principles and points of intersection within the enterprise Identify gaps to reach targeted member journey & new initiatives enterprise-wide to close the gaps
7+ years related work experience. 3-7+ years of experience as SME Knowledge of integration of health and wellness within and outside of clinical care. Ability to translate insights and analytics into behavioral results from changes in journey approaches.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Clinical / Medical/General Management/4-6 Years
Functional - Marketing/Communications/7-10 Years
Functional - Project Management/Project Manager/4-6 Years
Technical - Desktop Tools/Microsoft SharePoint/1-3 Years/End User
Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/End User
General Business/Communicating for Impact/ADVANCED
General Business/Demonstrating Business and Industry Acumen/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Leadership/Developing and Executing Strategy/ADVANCED
Leadership/Driving a Culture of Compliance/FOUNDATION
Leadership/Anticipating and Innovating/ADVANCED
PA, MA, Chicago
Telework only for internal candidates who already have this status and may require specific approval
ADDITIONAL JOB INFORMATION
This is a chance to build a key new department from the ground up that has impact across all lines of business and functional areas. Opportunity for exposure to nearly every area of the company in a discipline that is strategic to Aetna as a whole. Come be a part of something that creates a core competency that will be unique to the industry yet distinctly Aetna by delivering the new brand promise to our consumers and help drive growth
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing