Aetna Digital Strategy & Governance Manager in Wellesley, Massachusetts

Req ID: 42273BR

The Team

The Digital Strategy Team is reinventing Aetna's digital presence to deliver a seamless experience to the communities we serve across our web properties, mobile apps and social media channels. We shape digital strategy and deliver breakthrough results for Aetna s various Lines of Business by partnering closely with the Marketing leaders who serve them. We make it easy to accelerate execution of Aetna s highest priority digital initiatives by leveraging the rich portfolio of capabilities available across the enterprise. This team is part of the Marketing Technology and Digital Experience group within Aetna Marketing. This group will provide digital enablement, marketing technology, and development expertise to unlock the potential of digital channels and increase cost-effectiveness of our channels.

The Role – Digital Strategy & Governance Manager

Primary responsibilities:

Own the Digital Strategy & Governance function and manage the intake process for new digital initiatives in support of Aetna's full digital footprint across web properties, mobile apps and social media presence Develop & disseminate guidelines regarding digital standards and policies in partnership with functional experts, but serving as primary single point of contact Partner closely with Digital Strategy managers to accelerate the launch of new digital initiatives through coordination of cross-functional compliance Pro-actively identify opportunities for rationalizing Aetna's digital footprint (driven in part by other Enterprise Initiatives) and work closely with cross-functional partners to sunset properties at end of their lifecycle Define and maintain the various tools supporting the Digital Governance & Intake processes (Quickbase Inventory, AetNet Intranet front-end) Partnering closely with internal and external partners seeking data about our digital asset inventory

Desired experience:

7+ years marketing experience Ability to build deep working relationships with professionals from various functional backgrounds Excellent time management skills and attention to detail Experience project managing new initiatives in highly-matrixed corporate environments Passion for/experience with emerging digital technology in the context of


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

Organizational Context :

Aetna Marketing is part of the Consumer Health & Services (CH&S) organization. Aetna Marketing is transforming into a critical team that will provide the broader enterprise with the fuel to drive above-market growth. We have built our leadership team, operating model, and a wide range of new capabilities to confidently say to our clients, within and outside Aetna: “You don t join us, we join you.

Consumer Health & Services exists to help close the gap between the health care quality experience our members ought to receive and what they endure today. We will help providers and consumers use health care resources more effectively and efficiently to improve health outcomes and the overall quality of care. It is our ambition to build the leading health services franchise in the world, based on cutting edge analytics to influence consumer and provider behavior, resulting in improved health and more efficient resource utilization.

Founded in 1853 in Hartford, CT, Aetna is committed to providing individuals, employers, health care professionals, producers and others with innovative benefits, products and services.

Additional Information:

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing