Bright Horizons Manager, B to B Product Marketing in Watertown, Massachusetts
56673BRJob Title:Manager, B to B Product MarketingJob Description:
The B to B Marketing and Client Engagement team is growing! We are looking for you to come join us as a Product Marketing Manager! As a Product Marketing Manager you will help establish and communicate the value proposition of Bright Horizons’ many employer services, develop engaging content that helps Bright Horizons stand apart from other providers, and provide responsive messaging support for marketing campaigns and specific client needs.
When you join as the Product Marketing Manager please bring with you experience developing collateral and sales tools for a broad portfolio of services, as well as experience with providing effective materials for time-sensitive sales opportunities. We would also like you to be able to capture the quantitative and qualitative impacts of a new program as you will directly support efforts to maximize Bright Horizons’ visibility in the employer market and contribute to a broad range of marketing initiatives in support of growth goals.
What you will be doing:
Monitor trends shaping the employee benefits market and respond with new messaging, research, and campaign materials that keep Bright Horizons top of mind with potential buyers
Relate Bright Horizons to a broad range of organizational concerns, industry settings, and buyer profiles
Track market news on an ongoing basis, and share relevant industry and competitor developments with internal stakeholders
Drive crisp and consistent messaging across the full spectrum of employer-facing media – including, but not limited to, website copy, video, email outreach, discussion guides, webinar and conference presentations, and sales decks
Present to, and facilitate conversions with, internal and external stakeholders, including clients and partners
Develop campaign materials for digital and live events that yield measurable engagement with attendees in our addressable market
Adapt messaging and content development in response to campaign metrics, growth strategies, and stakeholder guidance
Report on the demand generation and growth outcomes of B2B marketing investments
Co-manage and refine a library of presentations and client success stories that illustrate the value delivered by Bright Horizons services
Create positioning tools and launch communication plans for new and updated Bright Horizons services
Direct and manage research initiatives that uncover new insights about HR strategy and people practices
Req Number:56673BRState:Massachusetts Zip/Postal Code:02472Geographic Area:Massachusetts - Watertown City:WatertownJob Category:Marketing Posting Title:Product Marketing Manager, B2BFT/PT:Full-Time Job Type:RegularJob Requirements:
Relevant BA/MS/MA degree desired
4+ years of marketing experience, preferably in the enterprise B2B space
Experience developing product collateral and messaging that directly supports marketing campaigns
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including with client and partner organizations
Willingness to lead or facilitate product trainings and related sessions with participants from numerous internal teams
Demonstrated success developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Skilled public speaker, comfortable presenting to peers and external audiences
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Proficient in marketing automation and CRM systems for campaign development and reporting
Additional Information:Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW.
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