Commonwealth Financial Network Senior Internet Marketing Associate in Waltham, Massachusetts02454

Commonwealth Financial Network® is the largest privately held independent broker/dealer–RIA in the U.S., with offices in Waltham, Massachusetts, and San Diego, California. Since 1979, we’ve been helping our field force of independent financial professionals help investors pursue their financial goals. We do that by providing them with the technology, research, resources, and support that allow them to keep their focus on what’s most important: investors and their financial objectives.

With that said, we are not your typical financial services firm. For starters, we’re a fast-growing company, and we think and have fun like a start-up. Conveniently located on the commuter rail near the intersection of Route 95 and the Mass Pike, we’re accessible from anywhere—and away from the congestion of a downtown commute.

Commonwealth recognizes that our people are our greatest asset by investing in training and professional development. As a result, Commonwealth has been recognized 35 times (and counting) as one of the Best Places to Work by top publications in the region (Boston Globe, Boston Business Journal, San Diego Business Journal, San Diego Union-Tribune), as well as in the IT industry (Computerworld). With high marks in areas such as work environment, work/life balance, job satisfaction, and opportunities for advancement, Commonwealth is a place where you can thrive.

Discover what it’s like to be psyched to come to work every day! We offer you:

  • A generous bonus plan

  • Stock options and use of vacation properties (Cape Cod, Lake Winnipesaukee, Sunday River, Key Biscayne, Las Vegas, the Bahamas, and the Dominican Republic)

  • A more relaxed, “dress for your day” dress code

  • A free on-site fitness center

  • Ample opportunity to volunteer with and support local charities

  • A VTO (volunteer time off) day to use toward a cause that’s important to you

  • Tuition reimbursement

  • Free breakfast on Fridays

  • A competitive benefits package—and much more

Are you experienced at building social media campaigns that boost engagement with a variety of stakeholders across an organization? Are you savvy and equally experienced with using various tracking and reporting tools? Our Marketing team is looking to bring on board someone with these talents—and more—to coordinate the firm’s inbound marketing, social media communication, and native advertising efforts.

Reporting to the senior manager of media relations, this is an outstanding opportunity to take a leading role as the firm increases its inbound marketing initiatives and expands its social media practices that are best-in-class within our regulated industry. Your inbound responsibilities would run the gamut from project management of regular blog posts, associated offers, and e-mail lead-nurturing campaigns; results analysis and reporting; and keyword research and SEO refinement. Social media responsibilities would include managing the firm’s presence on all social media platforms (LinkedIn, Facebook, Twitter) and social sharing platforms (SoundCloud, Vimeo, YouTube), from content creation to implementation and reporting. Finally, your Internet marketing responsibilities would have you managing the delivery of native advertising to our trade publications.

If you think you have what it takes—and your communication skills and attention to detail are nothing short of exceptional—then let’s talk.

  • Coordinating the creation and implementation of inbound marketing programs to increase awareness of the firm’s subject matter expertise and to engage and nurture qualified leads for recruiting

  • Working with Editorial and Creative to develop content that builds brand awareness, generates traffic, and engages our target market across all social media channels

  • Managing all social media platforms (Facebook, LinkedIn, Twitter) and social sharing platforms (SoundCloud, Vimeo, YouTube) from content creation to implementation and reporting

  • Managing all social media advertising

  • Monitoring social media conversations and coordinating with Marketing, Recruiting, and Compliance to respond to questions and comments posted

  • Conducting social media landscape research to benchmark the firm’s activities versus those of competitors on an ongoing basis; consulting with senior members of the company to offer social media best practices

  • Analyzing inbound and social media data to develop KPIs for the firm’s efforts, identify opportunities, and assess the effectiveness of marketing programs

  • Coordinating updates of the company’s public website content and blogs as required

  • Keeping abreast of new developments in SEM/SEO and making recommendations for changes and improvements

  • College degree in marketing, communications, or related field

  • 4 years of experience building social media campaigns to improve engagement with multiple stakeholders across an organization

  • 4 years of experience with tracking and reporting tools for keyword and link research, content development, and key metric monitoring

  • Knowledge or experience in financial services businesses a plus

  • Experience using HubSpot (or similar inbound marketing platform) and Google Analytics

  • Exceptional communication skills (verbal, written, and interpersonal)

  • Strong organization and attention to detail

  • Independent self-starter; ability to interact with a cross-functional team across all levels of the firm

Have we piqued your curiosity? Can you see yourself thriving in this career opportunity, as well as our Anything but Common® workplace culture? If so—and if your background and experience align with our needs—please do submit your application right away.

Commonwealth Financial Network® is an equal opportunity employer.

ID: W-2017

External Company Name: Commonwealth Equity Services, Inc.

External Company URL: http://www.commonwealth.com/Homecfn.aspx

About the Opportunity (Text Only): Are you experienced at building social media campaigns that boost engagement with a variety of stakeholders across an organization? Are you savvy and equally experienced with using various tracking and reporting tools? Our Marketing team is looking to bring on board someone with these talents—and more—to coordinate the firm’s inbound marketing, social media communication, and native advertising efforts.

Reporting to the senior manager of media relations, this is an outstanding opportunity to take a leading role as the firm increases its inbound marketing initiatives and expands its social media practices that are best-in-class within our regulated industry. Your inbound responsibilities would run the gamut from project management of regular blog posts, associated offers, and e-mail lead-nurturing campaigns; results analysis and reporting; and keyword research and SEO refinement. Social media responsibilities would include managing the firm’s presence on all social media platforms (LinkedIn, Facebook, Twitter) and social sharing platforms (SoundCloud, Vimeo, YouTube), from content creation to implementation and reporting. Finally, your Internet marketing responsibilities would have you managing the delivery of native advertising to our trade publications.

If you think you have what it takes—and your communication skills and attention to detail are nothing short of exceptional—then let’s talk.