Progress Software Corporation Director, Digital Marketing in Waltham, Massachusetts

Director, Digital Marketing

MarketingWaltham, Massachusetts

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Reporting to the Chief Marketing Officer, the Director of Digital Marketing is responsible for owning and developing a leading digital presence for Progress, driving a strong online brand representing innovation and creating awareness in the market. The Director, Digital Marketing will own Progress’ web properties, and use a data-driven strategic approach to continually optimize. This individual will drive the Company’s digital strategies, and manage integrated digital programs, SEO, paid search (PPC), remarketing and digital advertising, as well as the digital technology stack. He/she is responsible for budget, programs, systems and processes to deliver highly optimized websites for demand generation, customer success and awareness. This individual will drive our website redesign project and integration of acquired company websites into the Progress web presence, as well as ongoing optimization, management and new web initiatives. In this role, he/she will partner with product and portfolio marketing, product management and the creative team to deliver winning go-to-market strategies and execution for all products and solutions. Proven success leading digital marketing at a leading enterprise software company is required.

About the Challenge:

  • Lead an experienced team in the planning and delivery of web and associated digital initiatives to support GTM plans for integrated portfolio solutions as well as individual products

  • Build an amazing customer experience and best-in-class capabilities for driving new prospects through content, personalization and segmentation, and converting them to marketing qualified leads

  • Lead company's digital marketing strategy to support online and offline sales growth and prospect engagement through digital marketing channels including SEO/PPC, display advertising and remarketing

  • Lead the approach for data collection, reporting and analysis for digital marketing activities

  • Ensure the web information architecture, navigation, and customer journeys are clear, compelling and consistent for desktop and mobile

  • Partner with demand generation and engineering teams to drive online purchases and optimize the e-commerce experience

  • Own the full technology stack including Progress Sitefinity CMS, Google Doubleclick, Google Analytics, Google Audience Center, Google Data Studio -integrated with Eloqua (managed by marketing ops) and Salesforce (managed by business ops)

  • Lead the digital marketing team comprised of approximately 15 people, consisting of front-end developers, quality assurance, SEO, PPC, analytics, and project management

  • Actively seek new opportunities to gain a competitive edge online while demonstrating innovation

  • Oversee digital marketing budgets to ensure timely, cost-effective, high-quality program execution

  • Own and report on metrics and drive analytics for managing and benchmarking against the business objectives

  • Manage relationships with external web development agencies

About You:

  • Proven experience as the successful leader of digital marketing for an enterprise software company

  • 10-15 years’ experience building digital experiences and large scale enterprise software websites

  • Proven experience driving SEO, PPC and digital advertising

  • Experience successfully managing and collaborating with a remote team and working in a globally disperse organization

  • Experience with both selling and marketing online via no-touch ecommerce, as well as lead generation efforts for high-touch B2B sales

  • Exceptional hands-on knowledge of full spectrum of digital marketing technologies including web content management systems, Google Analytics, Doubleclick and more

  • Ability to prioritize projects and drive team resource allocation against a high volume of work against business objectives

  • World-class attention to detail and organizational skills

  • Teamwork focus, and can-do attitude, enjoys working with people

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