Wolverine Worldwide Copywriter in Waltham, Massachusetts
Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.
Creates and maintains copy (product descriptions, product names, site content, emails, branded content while developing overarching seasonal storylines, retail & pos) in order to make Keds the most coveted sneaker for women in the world.
Crafts copy with a omni-channel global approach to be used for cross-channel and direct marketing campaigns with a strong emphasis on digital
Ensures continuity in messaging and brand voice across all teams, contributors and channels (e.g. Keds.com, social media, tradeshows, retail POS, etc.)
Communicates product and brand messaging in a uniquely fresh, memorable and persuasive way that ultimately drives sales
Help define Ked’s brand voice, incorporating the LadiesFirst platform
Works collaboratively with the designers, omni-channel marketing team, and cross-functionally with other departments as needed
Provides limited global council (esp. to our Asia markets)
Helps craft & drive internal presentations (FFANY, Brand Conference etc.)
Excels with last minute creative/business requests (whether it is retail partners, global market needs to leveraging moments in social media.)
Combines creativity with technical competency, accuracy and a faultless attention to detail
Candidate must have eCommerce & mobile experience
Candidate should pay keen attention to detail as it pertains to the fashion & editorial world which will result in engaging copy that drives sales
Good background knowledge of the Keds customer and competitive brands.
Proven ability to work in all mediums, with a heavy concentration in digital.
Thinks and articulates both verbally and visually
Team player who is good at juggling priorities and managing time to achieve a balance of creativity and quality, whilst respecting timings and budgets
Individual must be able to work autonomously as well as be part of a team
Desire to always learn & share that passion with the team
Working knowledge of what timelines and budgets
Proven track record of managing multiple projects
Bachelor’s Degree or Fine Arts Equivalent
Most importantly a true passion for an amazing brand
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Copywriter