MassMutual Financial Group Marketing Consultant in Springfield, Massachusetts

Founded in 1851, MassMutual is committed to its purpose: We help people secure their future and protect the ones they love. Ranked No. 76 in the annual FORTUNE® 500 ranking (FORTUNE® Magazine, 6/15/16), MassMutual continues its long history of financial strength. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans achieve their financial goals. We continue to be recognized for our efforts to create a diverse and inclusive workplace! MassMutual is one of DiversityInc s 2016 Top 50 Companies for Diversity and ranked a 2016 Top 10 Company for Executive Women by the National Association for Female Executives. In 2015, after more than 15 years of earning a place on the Working Mother Top 100 Best Companies list, MassMutual was inducted into the Working Mother Hall of Fame. MassMutual also scored 100 percent on The Human Rights Campaign's Corporate Equality Index (CEI) to earn a spot on the CEI Best Places to Work List (2016). In addition, MassMutual has been recognized as a World s Most Ethical Company by the Ethisphere Institute and 2016 Military Friendly Employer by Military Friendly. For more information, visit or find us on Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest.


The Marketing Consultant will play a critical role in developing and executing the marketing programs and deployment strategies that build our market position in markets of strategic interest, including but not limited to; LGBTQ, Women s, Veterans and Family segments. He/she will be responsible for omni-channel programming and marketing assets that promote and distinguish relevant financial strategies and result in increased penetration of the various markets.


  • Assist with build-out of LGBTQ, Women s, Veterans and Family marketing strategies,

connecting tightly with Customer Experience team and distribution partners

  • Develop and maintain content that resonates with each segment and sub-segment

  • Commission and apply consumer research to develop plans that align with consumer needs

  • Advocate for segment needs with product development, service and underwriting partners

  • Maintain relationships with consumer-facing advocates and incorporate affinity sponsorships into mix

  • Develop audience profiles and segments based on type, need and stage to help develop prospecting tools and techniques to penetrate markets.

  • Contribute to field facing training materials and support and enhance distribution channel readiness. Deliver fresh content to the training organization to elevate the confidence and knowledge level of our financial professionals operating in the market.

  • Foster connections with critical constituents and areas of influence: Service/Product/Legal/Compliance/New Business, Consumer XP/Marketing, Sales & Distribution partners as well as community leaders and Business Resource Groups.

  • Ensure appropriate timelines are met and actions completed. Make program management decisions and manage projects from start to finish, including copywriting, proofreading, editing, competitive research, compliance review, printing communication and distribution.

  • Prepare budget recommendations; monitor, verify and reconcile expenditure of budgeted funds.


  • Knowledge and understanding of financial services with keen desire to learn more

  • Prior relevant work in market development

  • Track record driving market share with LGBTQ, Women, Veteran or Family consumer market segments

  • Familiarity with financial services and life insurance

  • Experience commissioning and using consumer research and data science

  • Ability to build a marketing strategy that fully incorporates all channels- social, digital, etc

  • Familiarity with brand management and UVP development

  • Awareness and curiosity regarding social media and viral strategies

  • Experience translating needs of target segments into offers

  • Creative thinker, equally skilled at building and delivering marketing campaigns in various market segments

  • Continuous learner who is able to connect the dots and learn from at all levels in the organization

  • Ability to build and maintain effective relationships with both internal and external business partners working in collaboration to accomplish marketing objectives

  • Proficient in Microsoft Word, Excel and PowerPoint

  • Bachelor s Degree

  • Provide a portfolio to demonstrate writing and presentation skills

  • Authorized to work in the United States without sponsorship now or in the future


  • MBA desirable

  • Outstanding verbal and written communication skills

  • Total team player with positive energy and open to being influenced

  • Multi-tasker able to handle multiple projects/priorities – a strong work ethic


• Focus on the Customer: Know your customers well; add value with a sense of urgency.

• Act with Integrity: Be trustworthy, adhere to high ethical standards and adhere to the letter and spirit of applicable laws, rules, regulations and company policies

• Value People: Lead people to success; appreciate diverse backgrounds, ideas and experiences.

• Work Collaboratively: Partner with others to achieve results that leverage the right resources

• Achieve Results: Focus on winning; consistently exceed expectations, beat the competition

MassMutual Financial Group is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

MassMutual provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, citizenship status, ancestry or status as a protected veteran in accordance with applicable federal, state and local law. MassMutual complies with applicable federal, state and local law governing nondiscrimination in employment in every location in which the company has facilities. EEO applies to all terms and conditions of employment, including, hiring, placement, promotion, discipline, termination, leaves of absence, compensation and training. MassMutual also has affirmative action programs designed to achieve equal employment opportunity for minorities, women, individuals with disabilities and protected veterans. Human Resources is responsible for the design, implementation, communication, and monitoring of affirmative action and other equal employment opportunity programs.