The Option Institute* Social Media Specialist in Sheffield, Massachusetts

The Social Media Marketing Associate is responsible for the conception, planning, creation, follow-through and analysis of social media including Facebook, YouTube, Instagram, Blogs, and Twitter to increase awareness, engagement and participant registrations in program of the Option Institute and Autism Treatment Center of America including: Key areas of responsibilities: -Oversight of the Autism Treatment Center of America, Option Institute, other company websites and associated Facebook pages: - Ensuring pages are updated regularly for Facebook best practices and changing technology - Creating engaging posts - Training the organization's staff in Facebook best practices and provide them with regular, timely feedback - Maintaining Facebook posting schedule - Reviewing pages daily - Respond to private Facebook messages and comments on posts - Facebook ad creation - Creating Facebook events -E-Communications and blasts, digital/print promotion materials, point of sale distribution -Copy writing, content creation, blogging -Projects supporting global extension of client base -Reporting and analysis -Maintaining The Option Institute brand/style guide -Experience with After FX and Premier Video Editing Program a plus -On-site Registration Assistance (minimum of 4 per year) -Perform other duties as needed -Bachelor's degree in related field, and at least two years related work experience, or the equivalent combination of education and experience. -Excellent written/verbal and interpersonal communication skills -Copy writing/content creation experience writing for e-communication, blogging, web, promotions -Knowledge of print production process -Outstanding organization skills and ability to multi-task successfully under pressure -High level of proficiency in MS office-Word, Excel and Outlook. -Basic understanding of HTML -Knowledge of Google Analytics -Excellent working knowledge of social media to support business