TJX Sr. Manager of Marketing in Massachusetts

Success is always in style at TJX! Continue to explore career opportunities at TJX, a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed.

Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and Trade Secret in Australia. With over $33 billion in sales, more than 3,800 stores, and 235,000 Associates in 2016, TJX is an exciting place to grow your career!

Manager of Marketing- Sierra Trading Post

Responsible development and implementation of a multi-channel brand marketing strategy that drives long-term brand growth, including development of a distinct brand platform that informs annual and seasonal marketing plan

Major Areas of Responsibility

Strategy Development

  • Partner across Corporate Marketing to develop a multi-channel Marketing plans for the STP brand to deliver an integrated customer experience

  • Act as key liaison across the Creative, Corporate Digital Marketing, Corporate Media and Digital Experience teams to support the development of integrated marketing strategies and plans in accordance with brand objectives and overall business goals

  • Develop a distinct brand platform that informs annual and seasonal marketing plans, resulting advertising, customer relationship marketing, public relations and event marketing

  • Collaborate with Merchandising, Planning, and Store Operations to develop unique strategies for supporting in-store merchandise

  • Collaborate with Corporate Digital Marketing, Corporate Media and Digital Experience teams to support the development of channel campaign strategies and advertising content calendars that align with annual / seasonal marketing goals

  • Collaborate with Insights & Analytics to identify key customer segments to inform and uphold unique positioning in the marketplace

Brand Management

  • Manage a team of marketers to execute STP’s integrated marketing strategy and campaign plans across digital, site, and in store tactics

  • Manage the overall content calendar across all consumer touchpoints

  • Oversee and collaborate with marketing agencies to develop integrated brand positioning and messaging across all channels - focusing on digital

Financials & Budget

  • Actively manage the comprehensive STP Brand Marketing budget, including allocation of agency resources

  • Collaborate with Digital Marketing and Media to review marketing effectiveness measures / campaign results and identify optimization recommendations based on analysis

People Management

  • Oversee staff and develop them for future growth, coach staff on performance and professional development, and conduct performance appraisals, interviews, and discipline / documentation

Requirements

+ Bachelor's Degree

+ 8-10 years of relevant experience

What's In It For You?

TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.

TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.