Oracle Senior Event and Field Marketing Manager, N.A. Marketing: CX & SMB in Marlborough, Massachusetts
Project manages diverse event portfolio and event marketing team.
Project manages diverse portfolio of corporate event types ( seminars, executive roundtables, sponsorships) with specific teams mapped as event type specialists. Drives alignment of messaging and overall strategy; helps to ensure that the right event is delivered to the right audience at the right time. Drives creative thought process and continuous evaluation and refinement of Oracle*s event marketing portfolio. Provides management with reports and analysis on program efficacy for future program selection and budget allocation. Provides effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business and market.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced business skills in area of event production and design. 8 years relevant work experience. Software business management experience. Marketing experience in the IT industry. Proven ability to manage budget, approval processes, resource allocations in terms of both people and money. Professional credentials in Marketing, Academic credentials desirable.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Thisis an exciting opportunity to be part ofour growing North America Marketing team.The NorthAmerica SMB & CX Customer Experience Marketing team is looking for a provenSenior Event and Field Marketing Manager who is creative, collaborative, and has apassion for creating exciting and engaging events. We are looking for aninnovative thinker with experience in developing customer events that attractnew customers, cross-sell to existing customers, and progresses pipeline todeliver outstanding results. The Senior Event & FieldMarketing Manager willorganize and ensure the smoothoperation of key marketing events, from planning and budgeting toimplementation and reporting. This includes third-party and Oracle-led events, intimatenetworking receptions, roundtables, customer events, product launches,co-sponsored roadshow events and major trade shows that generate leads for ourNorth America SMB & CX sales teams.
The idealcandidate will exhibita highly professional demeanor, be able to manage across lines of business,cultures and geographies, and able to synthesize complexconcepts and net out large amounts of detail into afew key highlights. Communication skills, both verbal and written, must beexemplary. Information technology industry experience and understandingof competitive landscape is critical. Event experiencewith demand generation and MQL lead generation event driven marketing is amust.Experience working with senior-level executives is a plus.
Metrics andreporting is vital in this role as well, thus the ideal candidate will have aproven record of diligently tracking metrics and reporting on results. Thecandidate will be expected to track specific KPIs across our senior levelexecutives and create quarterly reports.
Workwith North America SMB & CX Sales to translate business goals andobjectives from marketing plans into compelling event strategies and plans thatdeliver engagement, leads, pipeline and revenue.
Setpriorities in the implementation and creation of events that support thebusiness, program strategy/objectives, and integrated campaigns utilizingOracle Subject Matter Experts (SMEs), Oracle portfolio content (offerings andmessaging), and aligned (high value) offers.
Workwith the corporate and integrated marketing team to ensure world-class qualityevent assets are produced including web content, marketing campaign assets andoffers, emails, ads, graphics, webinars, videos, etc.
Communicateon a frequent basis event plans and results to multiple sales organizations.
Developand deliver breakthrough ideas and innovative event activities / tactics thatattract new buyers and drive engagement.
o Createevent proforma/prospectus for the recruitment of partner sponsorships.
o Workwith the digital and social teams to develop a digital surround strategy thatengages the target audience and drives their active participation to meet theobjectives of the event.
Track,measure and report on event performance against agreed-upon metrics, workingwith the events team to identify and analyze gaps and actions plans tocourse-correct event execution.
Handson role-own an event plan and all aspects of execution through lead andpipeline results.
Managethe overall creation and execution of events on budget, on time and on target.
Communicateeffectively, on a regularly scheduled cadence, to ensure stakeholder alignment.
10 years in an event strategy/planning role,preferably in the areas of event marketing, field marketing, and/or channelmarketing.
Strong event experience with demandgeneration and MQL lead generation event driven marketing
Track record of creating exceptional events
Strongunderstanding of communications strategy, marketing and branding principles
Proactive, problem-solving and organizational skills
Strong collaborativeand relationship-building skills
Ability to stay ahead of trends and bestpractices for event planning and promotions
Basic understanding of lead generation and flowwithin a B2B organization
Expertise in managingprojects across various, regionally distributed teams
Experience working across departments, withleadership, and with external agencies to guide event strategy
*TheOracle Experience *
Bigthings are happening here at Oracle. As the Cloud leader, we offer the broadestsuite of Cloud solutions - and we re introducing new services every month for400,000 customers worldwide. Innovation at this level starts with ouremployees: we look for creative people with an entrepreneurial spirit thosewho see new possibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
Ifyou re looking to elevate your career - and have fun doing it - you ve come tothe right place.
*Travel Component: *Approx. 20-30% travel withinthe United States and Canada may be required to successfully fill thisrole.
Position Location: * Highly prefer candidatesbased near Oracle office in *RedwoodShores, CA, Reston, VA, Austin, TX, Dallas, TX, New York (Manhattan), NY,orSan Diego, CA.
/Role isbased in North America and requires close coordination with virtual team. Open to considering qualified candidates based in other US locations./
Be part of the innovation!
Title: Senior Event and Field Marketing Manager, N.A. Marketing: CX & SMB
Location: NY,New York-New York
Requisition ID: 17000RWH
Other Locations: US-VA,Virginia-Reston, US-TX,Texas-Dallas, US-CA,California-Redwood City, US-TX,Texas-Austin, United States