Green Mountain Coffee Manager, Price & Trade Strategy in MA, Massachusetts
MANAGER, Price & Trade Strategy (e-Commerce)
As the Manager - Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig Green Mountain’s (Keurig’s) growing e-Commerce business, including Keurig.com, Amazon.com and the e-Commerce platforms of our retail partners. This newly created role will be responsible for working directly with our e-Commerce team to develop programs and pricing strategies to drive growth and profitability. You will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Marketing, Finance and other functions to develop optimal pricing and promotional programs.
What you will do:
Partner with Product/Brand teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.
Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend across e-Commerce outlets.
Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.
Own the pricing and promotional programs across Amazon.com, Keurig.com and retailer partner websites, and ensure programs are fit within the broader Keurig ecosystem.
Create annual and long term retail strategies that maximize the Keurig system’s ability to capture value built upon a strong understanding of our shopper’s behaviors. Strategies are inclusive of shelf price, promotional offers (depth, frequency, offer construct), retailer margin expectations and Keurig system value chain requirements.
Incorporate digital go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).
Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio.
Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.
What you must have:
Bachelor’s degree, MBA preferred, and minimum 5 years of experience in finance, sales, marketing or related field.
Experience with sales strategy.
Ability to think systemically & lead complex processes.
Prefer experience in a “Fortune 500” company, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries.
Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment.
Experience working across multiple levels and functions of an organization to drive results.
Keurig is an Equal Opportunity Employer. Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization. In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job.
Organization: *At Home
Title: Manager, Price & Trade Strategy
Location: Massachusetts-MA - Burlington
Requisition ID: 1700531