Green Mountain Coffee Manager, Price & Trade Strategy in MA, Massachusetts

MANAGER, Price & Trade Strategy (e-Commerce)


As the Manager - Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig Green Mountain’s (Keurig’s) growing e-Commerce business, including Keurig.com, Amazon.com and the e-Commerce platforms of our retail partners. This newly created role will be responsible for working directly with our e-Commerce team to develop programs and pricing strategies to drive growth and profitability. You will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Marketing, Finance and other functions to develop optimal pricing and promotional programs.

What you will do:

  • Partner with Product/Brand teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.

  • Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend across e-Commerce outlets.

  • Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.

  • Own the pricing and promotional programs across Amazon.com, Keurig.com and retailer partner websites, and ensure programs are fit within the broader Keurig ecosystem.

  • Create annual and long term retail strategies that maximize the Keurig system’s ability to capture value built upon a strong understanding of our shopper’s behaviors. Strategies are inclusive of shelf price, promotional offers (depth, frequency, offer construct), retailer margin expectations and Keurig system value chain requirements.

  • Incorporate digital go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).

  • Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio.

  • Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.

What you must have:

  • Bachelor’s degree, MBA preferred, and minimum 5 years of experience in finance, sales, marketing or related field.

  • Experience with sales strategy.

  • Ability to think systemically & lead complex processes.

  • Prefer experience in a “Fortune 500” company, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries.

  • Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment.

  • Experience working across multiple levels and functions of an organization to drive results.

Keurig is an Equal Opportunity Employer. Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization. In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job.

Job: *Marketing

Organization: *At Home

Title: Manager, Price & Trade Strategy

Location: Massachusetts-MA - Burlington

Requisition ID: 1700531