Shire NBU U.S. Payer Marketing Lead in Lexington, Massachusetts
The US Payor Lead, Neuroscience will report directly to the US Marketing Lead, Neuroscience. This individual will be responsible for leading the evolution and execution of the Payer Marketing Strategy in the US for the Neuroscience Franchise (inclusive of Vyvanse for both B.E.D in Adults and ADHD and the investigational SHP-465 for the treatment of ADHD). This position will have a Senior Product Manager, Payor reporting into them.
The U.S. Payer Marketing Lead will interface with members of the Market Access team ensure optimal alignment of Payer Strategy and Execution as integral part of Marketing planning process.
The U.S. Payer Marketing Lead will act as a primary liaison with members of the sales organization, including ZDs to develop the strategy for the development and successful execution of pull-through programs, KOL activity and engagement of key institutions. Through the SPM, Payor, this position will ensure these plans are developed and executed to address regional market opportunities and challenges to improve Vyvanse performance in the specific Zone.
The Associate Director will develop the strategy (in concert with the SHP-465 Lead), plans, programs and resources necessary to support the SHP- 465 launch. In particular, this role focuses on developing the Payor strategy and overarching communication objectives for SHP465 and Vyvanse with the objective to drive the overall growth of Shire’s Neuroscience portfolio.
The Associate Director, US Payopr Lead will also collaborate extensively with Compliance, Legal, Medical and Regulatory on all planned programs and across Neuro teams for an integrated approach to the portfolio (ADHD and B.E.D. in adults). Additional responsibilities include working across the US commercial business to integrate and refine Payor systems, process, procedures and guidelines to facilitate the execution of Payor programs. Lastly, the Payor lead will facilitate and direct coordination across multiple vendors across multiple product and indications to ensure that all policies, procedures, standards and guidelines are followed along with quality and timely completion of deliverables or provision of services.
As part of the marketing team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the budget for his/her areas of accountability, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with other members of the marketing team, Compliance, Legal, Medical and Regulatory the field sales team, sales training and multiple other internal functions. The role also requires flexibility to respond to requests from leadership to support various key projects and initiatives that may arise.
Brand Strategy – 50%
Working with the product directors aid in the development of the brand strategy
Identify drivers & barriers market growth, educational gaps and unmet needs in the market.
Understand the competitive situation; identify drivers & barriers for use of extended release medications.
Aid in the development of payor positioning and messaging, branding and educational platform messaging for HCP, Consumer & payor audiences.
Work cross-functionally to ensure alignment and execution of brand strategy.
Collaborate with relevant team members to align strategies and programs and ensure ongoing oversight and management of assigned programs or initiatives
Leverage data, market research and sales force feedback to inform revisions to current programs and tactics or development of news ones
Collaborate with sales training and sales leadership to enhance field sales effectiveness with respect to implementation and pull-through of aligned strategies and tactics
Marketing Execution - 20%
Working with the product director’s aid in the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of need assessments, the routing of programs/tactics through the Medical, Legal, Regulatory and compliance (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness
Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives.
Effectively manage relevant vendor, agency and consultant relationships to ensure deliverables and work products are in alignment with Shire’s policies, procedures, standards and guidelines and the broader brand and/or BU related strategies
Manage A&P budget and expenses as assigned by the US Marketing Lead, ensuring that resources are utilized effectively efficiently, and compliantly
People Management – 20%
Managing Performance: Ensure every employee knows what is expected of them, what it takes to be successful, and how they are progressing. Hold everyone accountable to achieve results while demonstrating BRAVE values.
Developing People: Help employees continually grow through challenging opportunities so they can realize their potential.
Fostering a BRAVE Culture: Show employees what BRAVE looks like by being a role model. Create the environment in which people are able to be BRAVE and a culture where any risks are always in compliance with applicable laws and regulations.
Compliance – 10%
Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables.
Education and Experience Requirements
Minimum of a Bachelor’s degree required, MBA preferred
6-8 years of pharmaceutical commercial experience, including 3 years of Payor marketing, experience
Experience/knowledge in neuroscience and/or ADHD therapeutic area preferred
Demonstrated success in marketing, strategy development and cross-functional problem solving
Highly developed understanding of US promotional regulatory environmentssolvingCan work in a matrix organization/team
Key Skills, Abilities, and Competencies
Solid business acumen
Ability to effectively prioritize and make decisions based on information at hand
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
Ability to manage project budgets
Understanding of the US promotional regulatory environment
Understanding of the Risk Management/Compliance environment in the pharmaceutical industry
Strong presentation and oral and written communication skills
Ability to work effectively with cross-functional teams
Must be a fast learner, creative and flexible, results oriented and thorough
Displays ethical leadership and decision making
Complexity and Problem Solving
Responsible for implementation and management of programs and tactics, consistent with agreed strategies and within agreed operating expense budgets
Escalates decisions that have broader strategic or business impact and/or that deviate from established strategies or budgets to senior business leaders
Internal and External Contacts
US Marketing Director, 465 lead, Senior Brand Managers (Consumer, Managed Markets and HCP), Pricing & market Access partners, Vyvanse Lead, Sales, CMLR, Compliance, Operations and Finance
Advertising Agencies, Media Agencies, Consultants, Marketing Services Agencies, etc
Physicians, Payors, Consumers & other Health Care providers, etc.
Other Job Requirements
Domestic travel required
Ability to travel overnight ≤ 20%
Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.