Dell Sr. Advisor, Digital Marketing in Hopkinton, Massachusetts
This position reports into the Dell EMC Storage and Data Protection Division supporting our Digital Marketing programs. .
If you are an expert developing marketing and lead generation programs - but also love to roll up your sleeves and get things done – this position is for you. In this hybrid role, you will split your time between developing highly targeted digital marketing programs and act as the central point of contact for our Webcast and email Nurture programs. In this role you will:
Act as central point of contact for all Email Nurture programs, lead scoring criteria, and developing and driving all Storage and Data Protection Nurtures within automation tools (Aprimo, Eloqua, Marketo)
Manage Webcast program including vendor selection, scheduling, demand generation and reporting
Manage the marketing ‘lead lifecycle’ for Storage & Data Protection programs including lead routing, sales follow up and monthly reporting
Work closely with Digital and Vertical Marketing teams on special projects to build out Social, SEO, SEM, Advertising, Content marketing programs to meet business needs
This role requires a high-energy leader who thrives in a fast-paced environment, can work independently and influence teams to come together to meet business objectives. Thee ideal candidate has:
3-5 Years of Digital marketing experience
Experience with marketing and sales automation tools (Direct experience with Eloqua, Hubspot, Marketo and Salesforce a plus)
Executive level presentation and reporting utilizing tools like Tableau
When you choose our company, you join a diverse world of innovative thought leaders. At our core is a commitment to workplace diversity, the sustainability of our planet, and community corporate involvement. We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities-all to create a compelling and rewarding work environment.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
Critical Hiring Criteria:
Marketing & Communications
200 - STORAGE CORPORATE
US - Massachusetts - Hopkinton