Globoforce, Inc. Director of Global Programs in Framingham, Massachusetts

Globoforce is a leading provider of social recognition solutions, helping companies build stronger, more human cultures through the power of thanks. Named one of the Best Workplaces by the Great Place To Work® Institute, Globoforce is trusted by some of the most admired companies in the world to inspire and energize employees and create best places to work. Our award-winning SaaS technology and proven methodologies empower HR and business leaders to take a modern, more strategic approach to recognition programs. What results is measurable business success, qualified by increases in employee engagement, retention and productivity. The company pioneered the WorkHuman movement, created to galvanize organizations and leaders worldwide to create a more human workplace. Globoforce is co-headquartered in Framingham, Massachusetts, and Dublin, Ireland.

We have a vision to help build the best, most admired company cultures in the world. It starts with our own culture. If you work with us, you’ll be inspired by your colleagues, delighted by our customers, and driven by our collective energy and momentum… because at Globoforce, we all understand that we’re part of something big.

Our best practices and technology are at the heart of the world’s most successful worldwide recognition programs. Recently named Great Place to Work 2016, Digital Technology Company of the Year (Irish Software Association, 2015), as well as named one of the Top Places to Work in Massachusetts (Boston Globe, 2015), Globoforce continues to impact and transform the fundamental nature of organization’s cultures around the globe.

Unlock full potential. Celebrate positive moments, every day. We at Globoforce, make workhuman.

This role is responsible for the development and execution of global Marketing programs that help strengthen the company’s presence and deliver traffic, leads and pipeline to support the global sales objectives.

Supporting a go-to-market strategy segmented by company size and roles/job function, the role will have a strong understanding of the market and customer dynamics and translate that knowledge into compelling marketing programs.

This person will have direct experience with the latest cutting edge marketing technology and approaches and will have experience designing and managing a fully integrated media strategy that considers all marketing channels, online and offline.

This role partners with corporate communications, creative and product marketing teams on related strategies and programs, and is interlocked with the regional field marketing leads and sales organization across the regions on all campaigns and program initiatives.

Responsibilities

  • Lead the development of a world-class demand-generation and marketing programs team to support a high growth B2B sales

  • Establish goals and KPIs for all demand generation programs based on historical or projected results, and tie back actual performance and pipeline growth

  • Work with content marketing to drive the production of engaging content to feed nurture and lead generation programs

  • Work with marketing operations to deliver the required analytical support to ensure and deliver continuous results

  • Work closely with marketing operations and sales to monitor and drive timely and effective lead follow-up to ensure high rates of conversion to opportunities

  • Ensure best practices in all digital activities.

  • Responsible for overall campaign scoping, performance, and accountable for budget adherence and achieving defined ROI and cost per lead expectations.

Scope

Strategy, media planning and buying, contract management including but not limited to the following:

  • Display Media (LLA, programmatic media)

  • Paid Social Media

  • Paid Search

  • Third Party Email rentals

  • Newsletter sponsorships

  • Content Syndication

  • Print

  • Direct Mail (for scaled campaigns)

Inbound Marketing:

  • Strategy, partner management, execution and analytics

Program Analytics

  • Media efficacy- report/analyze all media campaigns, own optimization, media mix/attribution (eventually)

  • Impact analytics – traffic, lead conversion, database growth

Partner/Vendor Management:

  • Manage agency relationships, contracts, SOWs, expectations

  • Oversee relationships with all external channel vendors/partners related to digital activities/inbound activities, contracting, IOs, SOWs

  • Ongoing research on vendors we should work with for specific campaigns

Other:

  • Ensure campaign messages align to corporate objectives, audience segments and personas

  • Own the buyer’s journey, and manage and optimize nurture models that align to industry best practices and perform above benchmarks

  • Work closely with content and creative to develop assets needed to support marketing campaigns across multiple stages of the buyer’s journey

  • Ensure that we have appropriate campaign web pages built to support all demand gen efforts

  • Monitor and report on campaign performance and agreed-upon KPIs that reflect marketing’s contribution to the business

  • Share knowledge across Globoforce colleagues to develop best practices and repeatable actions

  • Understand allocated marketing budget to align to optimized investment and ROI.

Team Resources:

  • Manages 2 direct reports:

  • Global Programs manager

  • Marketing Coordinator

Requirements:

  • 10+ years of demonstrated success in owning, leading and managing demand generation programs in B2B organizations across multiple levels (Enterprise, Corporate, SMB)

  • Experience working with Salesforce.com and Marketo (or other marketing automation tools)

  • Expertise in retargeting, email marketing, SEO and landing page optimization, and website analytics

  • Expertise in direct marketing tactics, including email, webinars and events

  • Proven team player that has partnered with marketing and sales leadership

  • Exceptional communication and copywriting capabilities

  • Ability to demonstrate prior work - results-driven campaigns in particular

  • Experience successfully mentoring and managing a team

  • Ability to operate well in a fast-paced environment

External Company Name: Globoforce, Inc.

External Company URL: www.globoforce.com