Commonwealth Care Alliance Job Details: Outreach & Marketing Manager in Charlestown, Massachusetts

Job Details: Outreach & Marketing Manager

On-Line Application

  • Vacancy NoVN1219

Posting TitleOutreach & Marketing Manager

Location CityCharlestown

Language Requirement

Job Description

Position Summary

The Outreach & Marketing Manager is responsible for the execution of sales strategy in the field, across multiple regions. This individual must be proficient in managing elements of the consultative sales process and have the ability to direct a team in growing their referral pipeline, closing individual sales, and meeting corporate enrollment target. S/he must be a self-starter, strategic and creative thinker, capable of providing tactical leadership in a very competitive market place.

This individual will partner with the Outreach & Marketing Director in the development and deployment of sales strategy in the field. S/he will define and implement territory assignments, sales incentive programs and work with the team in pursuing organic business growth opportunities. The Manager of Outreach & Marketing must ensure agent compliance with state and federal regulations and adherence to business process and sales discipline. This will entail ongoing training, monitoring and reporting on team activity. S/he will utilize analytics to quantify team effectiveness and modify marketing efforts as needed to capitalize on opportunities.

Key Responsibilities

  • Responsibility for enrollment growth in Commonwealth Care Alliance’s special needs program (i.e. SCO Program, etc).

  • In collaboration with Outreach & Marketing Director develops and implements a comprehensive strategy to meet new member enrollment targets across multiple regions.

  • Researches and evaluate competitive activity.

  • Supervises Outreach & Marketing Supervisors and Outreach & Marketing Specialists, Marketing

  • Coordinators and Sales Assistants.

  • Presents at corporate and community organizations to foster enrollment growth.

  • Establishes field training days with staff for quality assurance checks as dictated through policy and procedures.

  • Develops changes and/or adapt marketing techniques to fit the marketplace.

  • Plans, organizes, directs and manages strategic direction of staff to ensure that enrollment goals are met.

  • Maintains high performance norms and serve as a role model for staff.

  • Develops and implements marketing and enrollment training program for new staff.

  • In collaboration with Outreach & Marketing Director develops, implements and monitors sales incentive plan.

  • Manages relationships with key business partners.

  • Produces management reports of staff metrics.

  • Responsible for CMS annual agent filing and marketing events filings.

  • Ensures marketing practices of the team are in compliance with state and federal regulations, and monitors individual activity as part of the Regulatory Compliance's Team’s internal monitoring program.

  • Interfaces and cooperates with other departments on a regular basis.

  • Works with staff to ensure professional growth.

Minimum Qualifications

  • Master's Degree or equivalent experience.

  • Masters’ Level preferred or minimum 5+ years relevant work experience in health care setting.

  • 5-7 years.

  • Masters’ Level preferred or minimum 5+ years relevant work experience in health care setting.

  • Must have proven management skills – ability to goal set and modify tactics to achieve goals

  • Knowledge of healthcare systems and government subsidized insurance programs and experience with community organizations, social services and public resources.

  • Proficient in managing the consultative sales process and established track record of driving growth

  • Enrollment/outreach experience in a health care setting -at least 5 years in a supervisory role

  • Ability to communicate in written and oral formats.

  • Ability to effectively communicate and convey a professional company image to prospective members and the corporate community.

  • Must be a self-starter with a high level of accountability and responsibility.

  • Must possess strong interpersonal and collaborative skills.

  • Must be able to research regulations and guidelines and adapt to print materials

  • Must have the ability to work in a multicultural environment and perform related activities in the community.

  • Must be able to work independently as well as within a team environment, be flexible, highly organized and be able to prioritize their work.

  • Be able to interact effectively with a multidisciplinary team. Strong written, oral and computer skills required.

  • Must be able to motivate others.

  • Analytical thinking and positive problem resolutions

  • Appreciation of cultural diversity and sensitivity towards target population

  • Strong group presentation skills. Physical Abilities:

  • Must be able to carry up to 40 lbs. in collateral materials and supplies.

  • Position requires a valid driver’s license and a reliable automobile to travel to and within service territory (all travel in Massachusetts – no overnights).

  • Ability to work some evenings and weekends.

Please note employment with CCA is contingent upon acceptable professional references, a background check (including Mass CORI, employment, education, criminal check, and driving record, (if applicable)), an OIG Report and verification of a valid MA/ RN license (if applicable).

Commonwealth Care Allianceis an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other category protected by applicable federal, state or local laws.