Forrester Senior Events Marketing Associate in Cambridge, Massachusetts

Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

About This Role:

The Senior Events Marketing Associate is responsible for contributing to the development and execution of marketing programs to drive audience acquisition and sponsorships for Forrester Events. As part of the Global Events Marketing Team, this person will help develop and execute marketing plans to support Forrester Forums and Workshops including budget, audience targeting, messaging, channel, and touch strategies.

  • Create original copy for organic and paid social advertising through channels including blogs, Facebook, Twitter, YouTube, and LinkedIn.

  • Collaborate cross-functionally with the corporate marketing team to ensure event alignment with all major product launches and campaigns.

  • Write copy for events webpages and email campaigns.

  • Work with other members on the team to develop new assets for use in attendee acquisition outreach including imagery and video clips.

  • Monitor social feeds and engage with Forrester’s online community to promote Forums and answer attendee questions.

  • Manage new and existing paid advertising, and source partnerships with appropriate media companies.

  • Attend events and manage all social communications onsite.

  • Five plus years of marketing experience (international preferred).

  • Role requires a high level of creativity, attention to detail, and project management skills.

  • Solid writing skills for various digital channels.

  • Comfortable working in a collaborative, fast-paced environment.

  • Ability to learn quickly and work independently.

  • Email design experience preferred.

  • S./B.A. in marketing or a related field.

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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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