Sage Therapeutics Senior Director, Marketing - PPD in Cambridge, Massachusetts

Overview:

General Scope and Summary

SAGE Therapeutics is searching for a creative, resourceful, integrative thinker for an important role that is responsible for driving the development and implementation of the US commercial and marketing strategy for the CNS business. This critical leadership role will be responsible for setting and overseeing the execution of the product launch and marketing strategy for SAGE-547 in the US Marketplace. Reporting to the Vice President of Marketing and acting as the commercial launch lead for PPD, the Senior Director, Marketing will be a high-profile position with the opportunity to make a large impact.

Roles and Responsibilities

  • Translate clinical science and market place opportunity into a commercial vision and strategic direction for SAGE-547

  • Lead and align cross-functional teams through successful execution of launch

  • Create and implement the US marketing strategy (e.g. positioning, messaging, branding, medical education programs, market research) for the commercial organization

  • Partner with commercial insights to conduct highly innovative research/analytics to inform strategic segmentation of Health Systems, Home Infusion Providers, HCPs, and patients; identify key business drivers and barriers, go to market plans, and organizational capability and resource needs

  • Lead development of the US strategic planning (3 yr./1 yr.), Marketing Tactical Plan, BME budget

  • Lead development of the core promotional campaign for the launch of SAGE-547 for PPD

  • Work collaborative with marketing team counterparts who are responsible for Social /Digital Multi-channel, Professional PR, and Patient Experience functions to assure that the overall marketing mix is fully align with Brand Strategy and integrated into the overarching US Brand strategic plan

  • Attract, hire, coach, and develop key talent to build a high-performing marketing organization

  • Develop and maintain business relationships with key national thought leaders

  • Provides strategic and tactical inputs into product lifecycle development plans

  • Determine US brand pricing strategy in collaboration with VP of Marketing

  • Review and assess US performance, sales and commercial supply forecasts and annual plans; manage the brand P&L

Experience, Education and Specialized Knowledge and Skills

Must thrive working in a fast-paced, innovative environment while remaining flexible, proactive, resourceful and efficient. Excellent interpersonal skills, ability to develop important relationships with key stakeholders, good conflict management and negotiation skills, ability to analyze complex issues to develop relevant and realistic plans, programs and recommendations. Demonstrated ability to translate strategy into action; excellent analytical skills and an ability to communicate complex issues in a simple way and to orchestrate plans to resolve issues and mitigate risks.

  • 10+ years related experience in the biotechnology industry

  • BA/BS degree required. Advanced Degree in Business, Marketing or Life Sciences preferred

  • The candidate must have expertise in the commercialization of infused therapies and/or in rare disease markets to have an immediate impact on the launch preparation efforts of the company

  • Women’s health experience is highly desired

  • Significant product launch experience in marketing is essential, including proven success as the brand lead of cross-functional launch excellence teams

  • Strong ability to translate commercial vision into a direction that provides clear focus and prioritization to marketing, commercial operations, sales, market access, and other cross-functional teams in preparation for launch is crucial

  • Consistent history of high performance in different functional roles in marketing with clear progression to positions of increasing responsibility and visibility

  • A team player who has the ability and confidence to communicate effectively to all levels in the organization

  • Attention to detail in planning, organization, and project management and the ability to keep internal teams and external partners on track to deliver plans on time

  • Expectational business analytics, forecasting, and financial management skills

  • A scientific orientation and ability to develop and maintain relationships with thought leaders, built on mutual professional respect

  • High-learning agility

  • Embrace our core values: Put People First, Do Big, Be Accountable, Grow through Learning and Change, and Work Fun.

  • Excitement about the vision and mission of Sage

ID 2017-1202

# of Openings 1

Job Locations US - MA - Cambridge

Posted Date 4/14/2017

Category Commercial