Akamai Technologies, Inc. Senior Digital Marketing Manager - Global in Cambridge, Massachusetts
Senior Digital Marketing Manager - Global
Cambridge, United States
Corporate Marketing & Communications
Jun 09, 2017 Post Date
009011 Requisition #
The Senior Digital Marketing Manager is responsible for driving demand and building the brand through the development of a marketing a strategy and tactics to help meet the revenue targets. We are seeking a Senior Marketing Manager to lead the Global Digital Demand Center within Corporate Marketing.Americas Region.
The Senior Digital Marketing Manager will work directly with clients and Akamai’s stakeholders in the different countries to create and execute joint marketing plans with agencies/partners to drive increased visibility and sales of Akamai products.
This role will require both strategic thinking and hands-on execution skills to be successful. The individual will work with Akamai’s marketing team and Regional Marketing Manager to develop joint messaging and positioning, providing collateral and supporting sales tools jointly with partners, managing Akamai’s Market Development Funds (MDF) and development and execution of integrated marketing activities to generate demand to build sales pipeline in the region.
This position reports into the Senior Director of Corporate Marketing, in Cambridge.
¥ Plan and execute cross channel digital marketing campaigns (e.g. display, content distribution) and working in conjunction with search/ social media team to ensure an integrated plan that aligns with business goals
¥ Coordinate the creation, management, and optimization of digital creative, content, and media plans (e.g. online video, banners, landing pages, publishers)
¥ Measure and report performance of all digital marketing campaigns, and assess against KPI and ROI goals
¥ Identify trends and insights; optimize spend and performance based on the insights
¥ Stay up-to-date with digital media, creative, competitive, and technology developments – provide thought leadership and perspective for adoption
¥ Plan, execute, and measure tests
¥ Evaluate end-to-end customer experience across multiple channels and customer touch points
¥ Consult on campaign tagging and onsite tracking
• 7+ years digital media experience
• Technical B2B Digital Marketing Experience
• Must have experience working with or for an agency
• 4+ years of Management experience, global management experience preferred
• Must be based in the Boston area or New York City
• Strong understanding of the latest trends and best practices in online marketing and measurement
• Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid experience with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
• Experience with A/B and multivariate testing and optimizing landing pages and user funnels
• Working knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
• Excellent analytical, data driven strategy, and project management skills.
About Akamai Technologies
Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet business ready—fast, reliable, and secure—for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. Headquartered in Cambridge, MA, Akamai has offices around the world and operates the most pervasive, highly distributed CDN—with more than 200,000 servers in 110 or more countries—delivering up to 30% of all Web traffic. Learn more atwww.akamai.com/careers.
Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more atwww.akamai.com/diversity.
Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status. If you'd like more information about EEO rights under United States law, please click here.