IBM Performance Marketing Events Specialist - IBM Security in CAMBRIDGE, Massachusetts
Join the largest startup, and proven global leader, in the Security industry to protect our planet from emerging cyber threats. Tell the world how you, Watson and IBM Security fight to defend businesses, institutions and governments across 130 countries. Make a difference in everyday lives by safeguarding our most valuable information from corporate intellectual property to your family photos. Be a part of IBM’s rich history of innovation and research to deliver solutions built on the foundation of over 3,500 security patents. Are you ready to put on your cape and help us fight the bad guys?The IBM Security worldwide Performance Marketing team is looking for a candidate to help build and execute an experiential event strategy that sets IBM apart from the competition. The ideal candidate will be an organized and possess exceptional strategy, management and execution skills.Responsibilities:
Build and execute an exceptional experience inclusive of proprietary and non-proprietary events for the Security Business Unit with a focus on differentiating IBM globally.
Drive demand by creating a customer experience that delights and engages, builds the brand and extends our reach through content marketing and digital technology.
Partner with cross functional teams to develop content, messaging and surround sound elements (digital, social) for the key events.
Analyze event leads and follow-up programs, constantly testing new ways to drive more leads and more conversions.
Apply analytics and insights to better understand attendees, their behaviors & interests, and improve engagement,driving the continual optimization of future events, strategies, and plans.
Establish and manage budgets to maximize return on marketing investment by optimizing efforts through iteration and experimentation.
Act as the Security Events liaison to other geographies.
2-4 years in an event strategy role.
Demonstrated written and verbal communication skills.
Demonstrated collaboration skills: experience working across multiple organization, executive leadership, and external agencies to manage event strategy.
Basic knowledge of Marketing Automation & optimization Tools
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.