Harvard University Marketing/Sales Mgmt I in Cambridge, Massachusetts
43465BRAuto req ID:43465BRLocation:USA - MA - Cambridge Business Title:Digital Marketing and Communications ManagerSub-Unit:Interfaculty Initiatives Appointment End Date:01-Oct-2018Salary Grade:057Time Status:Full-time Union:00 - Non Union, Exempt or Temporary Basic Qualifications:Candidates MUST meet the following basic qualifications in order to be considered for this role:Bachelor’s degree in marketing, communications, journalism or related field, with 5+ years’ experience in digital multi-media marketing, and/or, communications and/or experience related to this field of work. Additional Qualifications:Knowledge of digital communications and familiarity with all forms of existing and emerging media including web, mobile and social (content development, maintenance, and management).Experience using Drupal, OpenScholar, or similar content management system.Outstanding written communications skills, including the ability to write and create marketing communications materials for a variety of uses and audiences.Ability to plan and manage multiple projects simultaneously.Outstanding interpersonal skills and the ability to interact with and influence diverse, high-level stakeholders.Impeccable attention to detail.Experience in higher education setting is preferable, but not required.Creativity in finding new and innovative ways to think about marketing and communications for different constituents.Ability to work effectively in an open office environment.Additional Information:HarvardX is a highly interconnected environment, and its team members blend expertise in academic disciplines, teaching, pedagogy, multimedia production, educational research, project management, software development, data analysis, and instructional technology. All HarvardX hires are made within the context of the larger team setting to ensure a balance of expertise and leadership across all these domains. Department:HarvardXPre-Employment Screening:Education, IdentitySchedule:Full Time Mon. - Fri. 35hrs./wk.Job Function:Communications Duties & Responsibilities:HarvardX is a University-wide strategic initiative, overseen by the Office of the Vice Provost for Advances in Learning, that works with faculty to build and create online courses for both public and residential audiences. HarvardX aims to develop courses that showcase the breadth of Harvard and produce high quality courses to serious learners everywhere. The HarvardX team supports MOOCs and online learning more generally, in line with HarvardX's overarching strategic goals to improve teaching and learning on campus, online and beyond, advance the understanding of how students learn, and expand access to high-quality education worldwide. Duties and ResponsibilitiesReporting to the Business Development Consultant, the Digital Marketing and Communications Manager is responsible for executing the department’s digital marketing initiatives. Working in conjunction with HarvardX leadership, course development teams, and partner organizations, the Digital Marketing and Communications Manager will update web content and execute compelling marketing campaigns designed to capture interest and influence enrollment in HarvardX offerings.This person will be responsible for balancing the input of the course development teams and HarvardX leadership to ensure timely production of quality work that differentiates and elevates HarvardX offerings among a variety of distinct audiences.The successful HarvardX Digital Marketing and Communications Manager will be known for effective and impactful communication skills (both internal and external to the organization), careful attention to detail, consistent work effort over time, and the ability to problem solve and seek creative approaches to meet marketing objectives. S/he will be a digital-savvy marketer, focused on creating and measuring digital marketing campaigns, known for getting assignments done well and on time and for having a proactive, collaborative approach.Specific duties will include:Writing compelling web and email copy for a variety of course topicsEnsuring web-related content is up-to-date, accessible, and optimized to meet email marketing and social media campaign goalsWorking with content teams and program leadership to coordinate social media updates and develop targeted email campaigns for their respective audiences. Reporting social media, advertising and website traffic statistics and making recommendations for optimizing the HarvardX web presenceBuilding organizational expertise in both social media and email marketing, following best practices and emerging trends, and making recommendations for new opportunities that align with marketing goalsServing as first point of contact for emerging PR and media opportunitiesCreating on-campus and community-focused communications (e.g. annual reports, monthly email campaign)Assisting with design of print and other supplemental marketing materials, when neededOther duties and projects as assignedSchool/Unit:University Administration EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by law.