Institute for Healthcare Improvement Marketing Manager in Cambridge, Massachusetts

Marketing Manager IHI is a leading innovator in health and health care improvement worldwide. For more than 25 years, we have partnered with visionaries, leaders, and front-line practitioners around the globe to spark bold, inventive ways to improve the health of individuals and populations. Recognized as an innovator, convener, trustworthy partner, and driver of results, we are the first place to turn for expertise, help, and encouragement for anyone, anywhere who wants to change health and health care profoundly for the better. Learn more at Position Summary: In concert with project and event teams, create and manage the execution of marketing plans to achieve program-specific enrollment and revenue targets. Position Responsibilities: Develop and execute marketing plans, which are typically focused on program enrollments. Tactics include: Conducting analysis of similar offerings at other organizations o Building and updating timely, complete, and compelling web content that follows IHI style o Producing collateral material o Utilizing paid and organic social media o Generating and administering email campaigns o Creating and placing advertising, including display and paid search o Maximizing SEO o Tracking progress and recommending/implementing contingency plans as needed, using data reporting and analytics Continuously seek to improve marketing strategies and tactics through an ongoing exploration and importation of creative ideas. Evaluate the results of each program marketing effort and incorporate lessons learned in all subsequent plans and programs. Work cross-functionally to produce content marketing pieces. Oversee the marketing budgets for assigned programs. Optimize cross-selling opportunities to ensure that assigned programs are effectively promoted at all IHI programs. Participate in and regularly interact with IHI?s Customer Panel. Lead strategic departmental marketing projects as assigned. Position Knowledge, Skills, and Abilities: Strong acumen for tactical marketing strategies and execution Excellent organizational and project management skills Ability to work in a fast-paced environment Extremely strong writing skills and proofreading abilities Proficiency with office systems and computers, including Word, Excel, PowerPoint Familiarity with graphic design software and project software a plus Highly motivated, and resourceful ?Out-of-the-box innovative approach Highly creative, full of ideas, and possibilities Strong strategic thinker Decisive and a self-starter Deadline driven Strong instincts for the market and customer needs Ability to manage multiple projects and tasks simultaneously Ability to persevere despite ambiguity Excellent interpersonal skills and a good motivator of self and others Willingness to pitch in when necessary at all task levels Position Qualifications: Minimum of 5 years experience required in a strategic marketing implementation role Bachelor?s degree required Master?s Degree preferred, with concentration in Communications, Marketing, or Management Significant project management experience required Experience with Google Analytics and HubSpot (or another marketing software service) preferred Experience in and knowledge of health care field required and essential. Prior work with medical staff a plus. Must have a passion for IHI?s mission and mission-driven approach IHI is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, political beliefs, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need t