Akamai Technologies, Inc. Marketing Automation Specialist II in Cambridge, Massachusetts

Marketing Automation Specialist II

Hot

Cambridge, United States

Marketing

May 16, 2017 Post Date

008771 Requisition #

About the Job:

Akamai is currently seeking a Marketing Automation Specialist to add to our growing Marketing Enablement team. In this role, you will be responsible for implementation of new processes and marketing automation functionality. You will work with program marketers and campaign owners from around the world to develop innovating digital marketing programs that continuously push into new areas of Akamai. You will act as a champion of change and inspire others to learn, test, and look at things differently.

Responsibilities:

  • Partner with global campaigns and field marketing teams to implement programs that continuously improve our digital marketing KPIs

  • Partner with marketing operations team to define and implement new functionality and lead new implementation projects

  • Continuously analyze operational process to find and implement new efficiencies

  • Continuously analyze and expose program successes and failures to all program marketers so the organization can learn from each other.

  • Develop new and update existing documentation and training to end users

Required Education and Experience:

  • Experience with content strategy and governance including digital optimization, content and editorial quality

  • Experience with A/B and multivariate experiments

  • Experience with service design and/or customer journey map

  • Experience in social media, online video creation, and website strategy management

  • Experience optimizing digital assets to maximize user/conversion funnels

  • Basic understanding and experience with SEO

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • 5 years of Digital Marketing experience and a Bachelor's degree or 3 years experience with an advanced degree,

Required Skills:

  • Demonstrable experience creating, leading and managing marketing, CRM, and/or communication database campaigns

  • Demonstrable experience successfully utilizing marketing automation software for lead management, customer base marketing, email marketing and mobile marketing

  • Demonstrable experience designing and managing user funnels and conversion funnels

  • Demonstrable experience creating and implementing email campaigns

  • Ability to harness changing integration abilities among digital tools/platforms to maximize project/client goals

  • Demonstrable ability to multi-task in an unstructured work environment

About Akamai Technologies

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet business ready—fast, reliable, and secure—for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. Headquartered in Cambridge, MA, Akamai has offices around the world and operates the most pervasive, highly distributed CDN—with more than 200,000 servers in 110 or more countries—delivering up to 30% of all Web traffic. Learn more atwww.akamai.com/careers.

Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more atwww.akamai.com/diversity.

Akamai Technologies is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status. If you'd like more information about EEO rights under United States law, please click here.