Sanofi Group Director Marketing Fabry in Cambridge, Massachusetts

Reporting to the VP and Head, US Fabry and xLSD Marketing - U.S. Rare Diseases, this position will be responsible for developing/aligning the strategic marketing plan for the identification, diagnosis and optimal treatment of people living with Fabry disease in the U.S. The person will develop the U.S. brand strategy and tactics for Fabry and potential future drugs currently in clinical trials; provide guidance and direction on the execution of marketing efforts in the U.S. market. The individual will lead key aspects of brand management and participate in multi-functional product management, Sales, Operations, HCP's education, Patients' education, Care Coordination, Customer operations and Global Marketing teams to achieve the short and long-term commercial objectives of the Fabry programs.

Job Responsibilities:

· Manage one or more product managers

· Create and communicate a competitive integrated US marketing plan for Fabry to enhance patients' diagnoses and access to treatment.

· Work with the U.S. field and market research teams to develop and refine brand strategy/tactics.

· Develop and effectively communicate core U.S. branding, marketing messages and competitive product positioning statements.

· Coordinate the activities and resource planning of the Managed Markets, Marketing Research, Patient Advocacy, Competitive Intelligence, Health Economics, Sales Training, e-Business, Digital and Medical Programs groups to align the U.S. strategy and execution of the marketing plan; all to be planned and executed in a patient centric manner.

· Build strong relationships with KOLs, patient advocacy groups, and key customers to identify customer needs and drive commercial development.

· Demonstrate a comprehensive and proficient understanding of Fabry disease, current market dynamics and play a key role in facilitating learning.

· Have a thorough understanding of the U.S. healthcare environment and reimbursement issues related to orphan drugs.

· Decide on the optimal promotion, e-business and other vehicles to communicate brand and disease messages within organizational, regulatory and ethical boundaries.

· Lead or participate in cross-functional and cross-brand teams with Medical, Clinical, Regulatory and Global Marketing Team to drive business decisions and projects.

· Interact with Genzyme senior management on matters related to marketing strategy and strategic business development, including the introduction of new therapeutic products.

· Provide input into the development of medical education, post-marketing studies, registry, KOL and publication strategy.

· Respond and support the needs of internal and external customers. Consult proactively with Regional U.S. markets to ensure proper pull-through of messaging and marketing campaigns and sharing best practices.

· Analyze qualitative and quantitative market data to generate a deeper understanding of the customer's needs, brand and disease issues and market potential including identifying target and emerging audiences based on life-cycle, gaps in current data and to refine strategies. Develop and initiate market research to support strategic decision making.

· Analyze data, metrics and key performance indicators (KPIs) to advise the field team, and cross functional leadership of progress or gaps to targets and goals.

· Oversee product demand forecasts to Manufacturing Operations and provide business input to the operations plan regarding Fill-Finish, Packaging, and Materials Management.

· Manage brand marketing budget, individual project budgets and develop quarterly, annual and long-range sales and expense forecasts. Advise on annual planning, priority setting and budget allocation. Monitors business results against stated objectives and initiates corrective actions.

· Manage, coordinate and serve as a role model and mentor to the product U.S. marketing team and delegate/allocate work as required.

· Works independently as a leader and exercises considerable latitude in determining objectives and approaches to assignment with agreed objectives and scope.

Basic Qualification:

· Bachelor's degree in life sciences, marketing or business

· A minimum of 10+ years sales and marketing combined experience in the biotechnology, pharmaceutical or medical device industries; including 5+ years product management experience, preferably in U.S.

· Experienced manager of professionals and function teams in an international, competitive and complex matrix environment.

· Ability to travel 20% within the U.S., including some weekends.

Preferred Qualifications:

· MBA preferred

· Excellent people and communication skills, ability to operate in across-cultural and complex matrix environment, and ability to build sustainable social relationships within the organization and with customers

· Analytical and forward thinker, strong leadership skills, results oriented, self-organized and self-starter

· Previous work in Rare Disease, and/or Nephrology, and/or relationships with the Hemo-dialysis community a plus

Genzyme Corporation (a Sanofi company) and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #LI-GZ #GD-SG

Sanofi is a global healthcare leader focused on patients' needs, engaged in the research, development, manufacturing and marketing of therapeutic solutions focused on patients’ needs. Sanofi has core strengths in diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets and Sanofi Genzyme.

At Sanofi, our ambition is to be an integrated global healthcare company, focused on patients’ needs. Much more than just a leading pharmaceutical company, Sanofi is committed to transforming scientific innovations into solutions and services that protect health, enhance life, and respond to the needs of the 7 billion people in the world. We trust our ambition to guide and inspire us as we work to create a future with optimal health and wellness for everyone.

Sanofi is a global healthcare leader focused on patients' needs, engaged in the research, development, manufacturing and marketing of therapeutic solutions focused on patients’ needs. Sanofi has core strengths in diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets and Sanofi Genzyme.