Takeda Pharmaceuticals Director, Global Marketing, ADCETRIS in Cambridge, Massachusetts

Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a Director, Global Marketing, ADCETRIS in our Cambridge, MA office.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a Director, Global Marketing, ADCETRIS working on the Marketing team, you will be empowered to shine and a typical day will include:


ADCETRIS, the first CD30-targeted antibody drug conjugate approved for lymphoma and flagship oncology pipeline product for Takeda, is currently approved in Hodgkin lymphoma and anaplastic large cell lymphoma.

  • In addition, three Phase 3 studies are currently underway with hope to expand the ADCETRIS indications.

  • As we approach the launch of new indications, we are seeking a Director, ADCETRIS Global Marketing responsible for leading the development and implementation of short and long-term product strategies/tactics and global marketing plans.

  • The focus of this position will be on Hodgkin lymphoma indications.

  • The ideal candidate will be a strong leader who is results-oriented, highly collaborative, and focused on bringing new drugs to patients.

  • This position reports to the ADCETRIS Global Brand Team Leader. Partner with the Marketing Director leading T cell efforts to ensure align brand communications

  • Key Global Functions: Market Research, Competitive Intelligence, Market Access, Medical Affairs, Clinical Development,

  • Regulatory, Legal, Supply Operations, and Communications

  • Key Countries and Regions: U.S., Japan, Germany, France, UK, Brazil, Indonesia, Europe, and Emerging Markets.


Executing on Launch Priorities

  • Leading the efforts on the global launch of recently approved indication, HL consolidation.

  • Leading the development of key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces as we plan for future HL indication(s).

  • Identifying key segment business drivers, priorities, and growth opportunities and translating these into marketing initiatives.

  • Managing external agencies to ensure excellent execution of marketing programs aligned with brand strategy objectives.

  • Ensuring timely and efficient review of promotional materials and complying fully with all legal, regulatory, ethical, and company guidelines

  • Contributing to development of package inserts, commercial forecasts, brand budgets, and business cases for R&D investment decisions.

  • Actively managing pre-launch and post-launch marketing budget.

  • Becoming recognized as a leader and a subject matter expert for the product and the lymphoma treatment landscapes.

Assessing and Out-Maneuvering Competitors

  • Working closely with the competitive intelligence team to monitor key competitor data and events

  • Establishing a clear and expeditious process for identifying, assessing and responding to potential threats

Collaborating with Business Unit Countries

  • Liaising with Global and Business Unit Country brand leadership and others to develop global brand plans.

  • Developing, overseeing and executing global marketing programs and tactics/promotional campaigns to meet brand and disease state objectives across multiple markets.

  • Planning and executing conference plans and global events (e.g., launch meetings) in collaboration with Business Unit Country marketing leads.

  • Collaborating with Global Functions

  • Working closely with market research team to develop valuable and actionable customer insights directed at key objectives for the brand.

  • Planning and executing global advisory boards and organizing appropriate interactions with health care providers to obtain feedback on brand strategies and tactics and stay abreast of market developments.

  • Serving as a core member of key cross-functional coordination bodies including the Global Brand Team


  • BA/BS required; Although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus

  • 7-10 years pharma/biotech industry experience and 5-7 years product marketing experience.

  • Previous oncology launch experience is required. Hematology marketing experience preferred.

  • International product commercialization experience of 2 years is preferred with demonstrated experience managing brand initiatives across a variety of cultures and languages.

  • Previous experience in multiple myeloma preferred.

  • Knowledge of Hodgkin lymphoma required. Knowledge of ADCETRIS desired.

  • Demonstrated ability to work independently, lead cross-functional and cross-regional projects, and participate as a team member will be critical to success in the role.

  • Thorough understanding of a) core marketing principles and their application to pharmaceutical products, b) the evolving market access landscape and the requirements for pricing and reimbursement globally.

  • Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes.

  • Ability to interpret complex scientific and medical data across multiple assets is essential.

  • Experience of leading either matrix or functional teams would be an advantage. Ability to drive projects to deliver results.

  • Excellent written and oral communication skills required.

  • Ability to travel internationally.

  • Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team,

  • Ability to make recommendations based on customer need, good negotiation skills and active listening.


  • Valid Driver’s License


  • Approximately 20%; Mostly International


  • 401(k) with company match and Annual Retirement Contribution Plan

  • Tuition reimbursement

  • Company match of charitable contributions

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs

Empowering Our People to Shine

Learn more at takedajobs.com .

Takeda is an EEO employer of minorities, women, disabled, protected veterans, and considers qualified applicants with criminal histories in accordance with applicable laws. For more information, visit http://www.takeda.us/careers/EEO_Policy_Statement.aspx

No Phone Calls or Recruiters Please.

Job: *Marketing

Title: Director, Global Marketing, ADCETRIS

Location: MA-Cambridge

Requisition ID: 1701777