Oracle Campaigns Strategist - SMB, N.A. Marketing in Cambridge, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You have apassion for building campaigns that generate sales pipeline. You enjoy thinkingthrough each nuance of the buyer s journey as you create programs acrossdigital, nurture and social channels. You are intensely data-driven: you know what it takes toimprove marketing conversion rates and drive success.
Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.
Big thingsare happening here at Oracle. As the Cloud leader, we offer the broadest suiteof Cloud solutions - and we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
If you relooking to elevate your career - and have fun doing it - you ve come to theright place.
This is anexciting opportunity to play an influential role on Oracle s North AmericaMarketing team. The Campaigns Strategist will lead integrated, digital demandgeneration campaigns and events for specific Oracle solutions, targeting keypersonas.
Workingclosely with Product Marketing, Digital Marketing, Marketing Operations,Events, and Partner Marketing, the Strategist will create an integratedmarketing strategy, delivering tactics to drive growth through data-drivenmarketing.
Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results.
Defining Campaign Targets: Define the target audience and its preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
Content and Messaging: Develop content to support online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area.
Ongoing Campaign Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers - to engage prospects and accelerate close process.
Lead Management and Reporting: Analyze marketing generated pipeline, implementing action plans to address gaps. Ensure leads are followed up with in a timely manner. Elevate business issues with lead flow and drive resolution across the organization.
5 years in digital demand/lead generation integrated marketing campaigns experience
2 years in Technology/Cloud marketing, preferably at B2B enterprise company
Strong ability to think strategically while executing hands-on./ Must have examples of strategically planning, building and then executing digital demand generation integrated marketing programs/campaigns from start to finish/
Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits
Ability to rapidly learn, internalize and leverage product/campaign information
Strong organizational, communication skills; comfortable dealing with senior management
Expertise in managing projects across various, regionally distributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Travel Component: *Minimal. *Approx. 10% travel within the United States and Canada may berequired to successfully fill this role.
Position Location: * Highly prefer candidatesbased near Oracle office inNew York, NY*(Manhattan), Reston, VA, Chicago,IL, Austin, TX, Redwood Shores, CA, or San Diego, CA. *Mayconsider qualified candidates based in other locations. *
/Role is based in North America andrequires close coordination with virtual team/.
Be part of the innovation!
Title: Campaigns Strategist - SMB, N.A. Marketing
Requisition ID: 17000QC8
Other Locations: US-CA,California-San Diego, US-CA,California-Redwood Shores, US-CA,California-San Francisco, United States, US-NY,New York-New York, US-VA,Virginia-Reston, US-TX,Texas-Dallas, US-TX,Texas-Austin