Oracle Senior Field Marketing Manager - Enterprise and Key Account Marketing, N.A. Marketing in Burlington, Massachusetts
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Thisis anexciting opportunity to be part of our growing North America Marketing team.TheSenior Field Marketing Managerwillstrategizeand execute key marketing activities, from planning and budgeting toimplementation and reporting. This includes, but is not limited to: Account Specific onsite customer events, IndustrySpecific Roundtables, account based and industry specific webcasts - thatgenerate leads for the North America Enterprise sales teams. Primary focus on Oracle Cloud Platformproducts and solutions.
Assisting in the development of anoverall strategic marketing plan for the Sales region and executing on anAccount Based lead generation plan.
Creating/managing Account Based and/orindustry specific marketing programs, primarily in-person events, webcasts andemail campaigns
Conducting metric and ROI analyses onprogram effectiveness; measuring the business impact of events in terms ofrevenue and attendance through analysis of sales and marketing reports andpresenting results to Marketing and Sales management.
Preparing and providing communicationsto ensure that the regional sales team is aware of planned activities andunderstands how to leverage them
Collaborateacross business units (Product Marketing, Product Development, Go to Market,etc.), as well as with content marketing and campaign strategists, to alignaround messaging,eventformat, and goals
Workingwith 3rd-party channels, including online social communities, salespartners, etc., to serve as a delivery interface for program initiatives;incorporating the use of these groups into the strategic marketing plan.
Coordinatewith program managers on pre -event promotions, on-site branding, and outsidevendors
Leadpost-event communications with sales and digital teams to ensure proper andconsistent lead flow
10 years in a strategic field marketing role, preferably within thetechnology sector
Knowledge of the Financial Services andTelecommunications industry a plus
Strong understanding of communications strategy,marketing and branding principles
Proactive, problem-solving and organizational skills
Strong collaborative and relationship-buildingskills
Ability to stay ahead of trends and best practices for eventplanning and promotions
Good understanding of lead generation and flow within a B2Borganization
Expertise in managing projects across various,regionally distributed teams
Experience working across departments, with leadership, and withexternal agencies to guide event strategy
*TravelComponent: *Approx.20%-30% travelwithin the United States and Canada may be required tosuccessfully fill this role.
PositionLocation: *Highlyprefer candidates based near Oracle office inNewYork, NY | Reston, VA | Redwood Shores, CA | San Diego, CA*
/May considerqualified candidates based in other locations; will require close coordinationwith virtual team. /
*TheOracle Experience *
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Be part of the innovation!
Title: Senior Field Marketing Manager - Enterprise and Key Account Marketing, N.A. Marketing
Location: NY,New York-New York
Requisition ID: 17000PCT
Other Locations: US-VA,Virginia-Reston, US-CA,California-San Diego, US-CA,California-Redwood Shores, United States