Oracle Senior Content Strategist, N.A. Marketing in Burlington, Massachusetts
Responsible for the overall development of technical and editorial content and message portrayed across Oracle's digital channels in execution of the company's digital strategy
Provides content development, technical orientation and user perspective to online products, services, communities by guiding and ensuring consistency throughout the site with respect to Oracle's image and qualtiy standards. Take a metrics-driven approach to optimize content strategy. Confers with project teams to develop and implement digital content and applications. Serves as a liaison among marketing, alliances, product management and product development to integrate a variety of content and to achieve a consistent, successful product for the user. Work with cross-functional team members to develop and implement an integrated content strategy. Develop techniques on ways to build traffic, generate leads and develop audience. Works with management to develop project objectives . Consults with graphic designers and web designers to insure that required technical features are feasible and can be implemented. Teams with creative and technical leads to manage overall content strategy. May provide project leadership
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Advanced knowledge of digital design, flow and site organization. 8 years relevant work experience. Advanced technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You knowthat quality content is at the heart of every successful marketing strategy.You believe in the power of storytelling to engage audiences, changeperceptions, and create customer demand. You thrive at guiding the contentcreation process, from idea to delivery.
Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.
Big thingsare happening here at Oracle. As the Cloud leader, we offer the broadest suiteof Cloud solutions - and we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
If you relooking to elevate your career - and have fun doing it - you ve come to theright place.
This is anexciting opportunity to be part of our North America Marketing team coveringEnterprise Resource Planning (ERP), Enterprise Performance Management (EPM) andSupply Chain Management (SCM) Cloud solution areas. As a key member of this team, the SeniorContent Strategist will lead the strategy and execution of content programsacross internal and external digital channels. This includes websites, dynamic landing pages, social media platforms,content syndication programs, and nurture programs. This individual will also conceptualize newdigital experiences, formats, and channels through which to tell the Oraclestory. You will be responsible for creating a content strategy foreach piece of content that ladders-up to a broader integrated content strategy.
The ContentStrategist will understand the critical role that content plays within thecompany - and be able to communicate this to stakeholders across the business.He/she will work closely with designers, analytics experts, digital writers andcampaign and product strategists to ensure that projects are executedefficiently and deliver the desired results. The Content Strategist will alsohelp define a global strategy for our corporate website, using content analysisand optimization to balance business goals with user needs.
Responsibilities include but may not be limited to:* *
Devise framework and manage processes for content development, repurposing, management, and amplification for different forms of content while working collaboratively with other marketing functions including demand generation, corporate marketing, product marketing, and public relations.
Be an integral part of team that develops and manages a deep editorial calendar of content for various marketing channels and forms, e.g. blogs, articles, emails, social media, newsletters, itineraries, etc.
Write and edit engaging, high-quality, long and short-form content with the ability to adapt writing style to varying target personas and content formats, e.g. landing pages, emails, ads (display and paid search), web, social media, etc.
Manage external agencies and contractors.
Partner with analytics team to evaluate content and content marketing campaigns to measure performance and determine success.
Stay on top of the latest content marketing best practices and become an internal evangelist.
At least six years in a content management role (marketing,editorial, or communications)
Strong writing, copywriting, editing, and communication skills
Proactive, problem-solving skills
Ability to distinguish the good content from the noise
Knowledge of best practices for content audits and editorialcalendars
Basic understanding of content metrics/KPIs
Comfortable leveraging content management systems to build,create, and edit content
Experience working with external agencies to guide contentcreation
*TravelComponent: *Minimal.Approx. 10% travel within the United States and Canada may be required tosuccessfully fill this role.
*PositionLocation: * Highlyprefer candidates based near Oracle HQ in Redwood City, CA (San Francisco BayArea). Open to considering qualifiedcandidate in other locations.
/Role is based inNorth America and requires close coordination with virtual team. /
Title: Senior Content Strategist, N.A. Marketing
Location: CA,California-Redwood City
Requisition ID: 17000L7L
Other Locations: United States