Oracle Marketing Campaigns Manager in Burlington, Massachusetts
Development of communication programs to promote Oracle*s products and services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You have apassion for building campaigns that generate sales pipeline. You enjoy thinkingthrough each nuance of the buyer s journey as you create programs acrossdigital, nurture and social channels. You are intensely data-driven: you know what it takes toimprove marketing conversion rates and drive success.
Soundfamiliar? Here s your chance to be part of a team that s transforming digitalmarketing at one of the world s flagship tech companies.
Big thingsare happening here at Oracle. As the Cloud leader, we offer the broadest suiteof Cloud solutionsand we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracleemployees enjoy industry-leading compensation and benefits, a flexible workenvironment, educational opportunities, and work/life tools to balanceprofessional and personal goals.
If you re looking to elevate your careerandhave fun doing ityou ve come to the right place.
The Oracle Retail global marketing team is looking for a dynamic marketer to help define and execute demand generation and integrated marketing programs. The successful candidate will work within a cross-functional team and lead integrated, digital demand generation campaigns and targeted account-based marketing programs for specific Oracle Retail solutions, targeting key personas.
The ideal candidate is a digital native, passionate about B2B marketing, marketing technology, is multi-lingual and has 5-8 years of experience supporting global marketing programs that successfully drive marketing KPIs and sales pipeline.
Strategic Campaign Planning: Build campaign strategy, content requirements, contact acquisition strategy, and budget allocations that drive results.
Define Campaign Targets: Define the target audience and its preferences, needs, and challenges. Identifyand adjustappropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), grow, influence and close pipeline.
Regularly assess program effectiveness and make adjustments as needed based on conversion rates, cost-per-lead metrics and lead to opportunity conversion ratios
Content and Messaging: Develop content to support online programs, nurtures, webcasts, and Oracle Digital campaigns that map to target audience and buyer s journey stage.
Collaborate closely with regional Field Marketing teams to localize marketing programs and advise on account-based marketing strategies.
Ideate with and serve as consultant to internal content creators to create valuable assets for demand generation.
Provide regular monthly reporting and quarterly business reviews for marketing and sales leadership using internal Oracle systems to pull reports, review raw data, and provide detailed analyses.
5-8 years of experience in demand generation or digital marketing
Bachelors in business, marketing or communications.
Experience in strategy, planning, and execution of integrated marketing programs (portfolio / campaign examples required)
3 years experience at a B2B SaaS company
Experience working with global teams, with an understanding of the marketing and business nuances in other regions worldwide is preferred (specifically EMEA, JAPAC and Latin America). German language desirable, Spanish a plus.
Ability to be both tactical and strategic; excellent trouble-shooting skills required
Expertise in managing projects across various, regionally distributed teams
Experience working with outside creative agencies
Excellent verbal and written communication skills, with the ability to present complex ideas and influence executive leadership (portfolio/samples of writing required)
Self-motivated, confident, energetic and creative team player
Strong interpersonal skills and embraces challenges and works proactively; ability to manage multiple projects and deadlines in multiple time zones
Comfortable working in a shared services workflow environment
Strong quantitative, analytical, or statistical skills
Proficient with modern marketing tools and analytics platforms including CRM, Content Management, Social and Marketing Automation platforms, e.g., Marketing Business Intelligence dashboards, Eloqua Engage, Eloqua Insight, Oracle SRM.
Strong proficiency in standard MS tools including Word, Outlook, PowerPoint and MS Excel for data analysis (e.g., pivot tables, basic formulas, data visualization).
Knowledge of the retail industry or experience at a tech company a plus
Title: Marketing Campaigns Manager
Location: United States
Requisition ID: 17000XBC