Dana-Farber Cancer Institute Assistant Director, Development Communications in Brookline, Massachusetts
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
Reporting to the Associate Director, Development Communications, manage Division-wide marketing campaigns and major projects that promote the Dana-Farber and Jimmy Fund brands through advertising (all mediums), print collateral, online, and social media.
Serve as account lead on several assigned business units. Develop marketing strategies, concepts, deliverables, and plans to help business units and their fundraising events and programs meet and exceed their revenue and participation goals.
Supervise one to three Account Manager/Writers in providing marketing strategy and execution for their assigned business units.
Serve as a senior Development Communications contact for the Development Office
Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.
Responsible for assisting the entire Division with reaching financial goals.
PRIMARY DUTIES AND RESPONSIBILITIES:
Contribute high-level marketing and communications expertise to strategy and concept development, leading or serving on major project teams, and advising Account Manager/Writers on their projects.
Develop marketing strategies and plans that help the Division and its business units reach target audiences, meet and exceed their revenue/participation goals, and attract new donors.
Collaborate as a strategic partner with assigned Jimmy Fund business units to ensure marketing tactics meet goals. Serve assigned business units as main account lead: Carry out the strategic planning and analysis, concepting, and copywriting; and oversee creative execution and production for all marketing collateral from concept through completion.
Lead strategic planning and brainstorming sessions to facilitate creative concepting on new Division-wide marketing projects and campaigns.
Liaise between senior management and Media and Traffic Coordinator to execute Division-wide media buys. Liaise with Online Marketing for all e-philanthropy efforts.
Produce in-depth wrap-up reports, including detailed analysis that drives marketing recommendations for subsequent fiscal year.
Research, write, and edit a variety of documents to support the needs of the Division of Development & the Jimmy Fund. Specific writing and marketing assignments include, but are not limited to:
Articles for donor newsletters and publications, including Impact, the annual Honor Roll of Donors, and other print and online/email newsletters (adhering to AP style)
Marketing collateral (brochures, flyers, banners, postcards, fact-sheets, etc.), advertising copy (print, broadcast, radio, online, out-of-home, social media), website copy, email blasts, e-newsletters, etc.
Work collaboratively with the Development Marketing and Online Marketing teams to execute marketing projects on time and on budget
Directly supervise one to three Account Manager/Writers in providing marketing strategies, plans, execution, and expertise; writing and editing leadership; project management; and other services to their assigned business unit clients:
Develop strategies to motivate staff and encourage their professional growth and development
Assume responsibility for senior-level-work as assigned by or in the absence of the Associate Director
Special projects as assigned.
Reports to Associate Director, Development Communications. This position has supervisory responsibility for one to three Account Manager/Writers. This individual will work with a variety of staff throughout the Institute, including assistant vice presidents, directors, prospect managers, Communications office colleagues, and doctors and staff.
MINIMUM JOB QUALIFICATIONS:
Bachelor’s degree in English, marketing, or related field required. Five to six years’ of copywriting and marketing experience in an agency, non-profit, or related industry required; experience in a Development setting preferred.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Also required are: Strong marketing and advertising experience, strong writing abilities, strong project management experience, proficiency in interpersonal business communications and staff management, publication management knowledge, experience with branding, the creative process, concepting, writing strategic marketing plans, excellent organizational abilities and the ability to manage multiple projects simultaneously while providing quality service to multiple business units.
Office in typical office setting. A quiet workspace will be provided. Works on deadline.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.
Job ID: 2017-8028
External Company URL: www.dana-farber.org