Fortive Corporation Senior Digital Marketing Specialist, Technical in Boxborough, Massachusetts

Senior Digital Marketing Specialist, Technical

About Us:

ABOUT SETRA SYSTEMS:

Setra Systems, Inc. is an Operating Company within the Sensing Technologies platform of Fortive Corporation that designs and manufactures a broad line of premium sensing products including humidity, current, vacuum, energy and pressure sensing instruments. Our products are used in a wide variety of applications within the global HVAC/R, Healthcare, Industrial, and Semiconductor markets.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Please refer to our Careers page at www.setra.com/careers to learn more.

Description:

Setra is looking for an innovative, motivated individual who is looking to apply themselves and their experience to develop the digital presence for our products and services in existing and prospective markets. This person will be a key piece to building our digital marketing and website strategy through an exciting time in our expansion and take a hands-on role in shaping the future of our business on-line.

KEY RESPONSIBILITIES:

  • Implement and manage major site updates and search engine optimization within Hubspot COS.

  • Design, implement and optimize Marketing automation workflows in Hubspot.

  • Design and implement workflows, page views, and process in Salesforce CRM.

  • Drive transformational Digital Marketing through effective Persona development and CX improvements.

  • Digital campaign tracking and revenue attribution through an effective use of platforms such as: Google Analytics, Tag Manager and Search Console, Conductor Searchlight, Salesforce, and Hubspot Marketing Automation.

  • Effectively communicate and collaborate with all levels of the organization and team members with varying levels of digital expertise to accomplish goals and drive digital marketing initiatives.

Qualifications:

REQUIRED SKILLS/EXPERIENCE:

  • 5 years’ marketing experience in a for-profit (preferably B2B) organization.

  • 2 years’ experience with search engine marketing, including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.

  • 1 years’ experience managing e-mail marketing campaigns and developing and optimizing landing pages for email, PPC campaigns or organic search.

  • Experience with Hubspot, Google Analytics and Google Tag Manager

  • Familiarity with Google Merchant policies and requirements

  • Experience with Digital Marketing Strategy Development and Attribution Modeling

  • Proficiency with support software including Microsoft Office Suite, Website Crawling Software and Search Marketing Performance Platforms

  • Basic Java and HTML competencies

DESIRED SKILLS/EXPERIENCE

  • Proven track record of growing leads and sales through online marketing.

  • Proficient in Java, HTML, and Sequel

  • Experience in driving traction and market penetration in B2B environment

  • Hubspot design certification

CRITICAL SUCCESS FACTORS:

  • A passion for problem-solving, learning and educating others.

  • Process driven person with strong organization and presentation skills

  • Ability to create impactful results by choosing from a wide variety of tools or outlets

EDUCATION:

  • Bachelor’s Degree in Marketing or related field required

TRAVEL

Less than 10% of overnight travel required for the position.

Fortive Corporation Overview:

ABOUT FORTIVE:

At Fortive, our vision is to keep the world moving forward. Our people are passionate about making the world stronger, safer and better. Our diverse businesses are industry leaders, driving breakthrough innovation in instrumentation, transportation, sensing, product realization, automation and franchise distribution. Our shared culture has deep roots and reflects our drive for continuous improvement, with the Fortive Business System at its core. Our leaders contribute deep expertise drawn from a wide range of industries. Fortive is a diversified industrial growth company based in Everett, Washington, with 24,000 employees worldwide. Our strong portfolio is comprised of recognized, global leaders in attractive markets, and we generate more than $6B in annual revenue.

This job description in no way states or implies that these are the only duties to be performed by this employee. The incumbent is expected to perform other duties necessary for the effective operation of the department or unit. This job description may be changed at any time.

Job: Marketing / Communications

Primary Location: North America-United States-MA-Boxborough

Organization: Setra

Schedule: Full-time

Req ID: SET000228