IBM Watson Data Platform – Global Portfolio Marketing Manager in BOSTON, Massachusetts
IBM is seeking a Portfolio Marketing Manager for IBM Systems on our Performance Marketing team. We are looking for a prolific and talented content creator to write and produce various projects and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity and attention to detail.• Create 1-2 resources each month to drive leads, trial users, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).• Blog on an ongoing basis to attract site visitors through search, social, and our email subscribers.• Grow our trial user base by providing them regular, helpful content that’s in-tune with their needs.• Collaborate with designers, developer advocacy, offering management, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.Must have the ability to work in the US without current/future need for IBM sponsorship.Do work that matters.Discover your true potential.Be yourself.DPT-1
- 3+ years of experience B2B and B2C content creation at an agency or in-house for a startup.
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