Liberty Mutual UX Content Strategist in Boston, Massachusetts
UX Content Strategist
We deliver our customers peace of mind every day by helping them protect what they value most. Our passion for placing the customer at the center of everything we do is driving a transformational shift at Liberty Mutual. Operating as a tech startup within a Fortune 100 company, we are leading a digital disruption that will redefine how people experience insurance. If you’re a curious thought leader who wants to revolutionize our business by using modern, open technologies and frameworks to develop products that positively impact people, join our team. Let’s build something great together.
The Content Strategist will help drive and determine the content that is needed to deliver an exceptional user experience, and ensures that all instructional and editorial content is findable, easy-to-understand, actionable and shareable for our users. This includes involvement throughout the product development process, including defining the content strategy and creating all necessary copy and content artifacts. The Content Strategist will shape ideas based on user and business insight, resulting in business content strategies. This individual will set an ambitious and clear channel strategy, develops comprehensive product vision and translates these into specific feature strategies and roadmaps.
In this role, you would:
Manages content strategy for a dedicated work stream or functional area, collaborating heavily with product teams, business teams and engineering teams in the planning and development of effective digital solutions.
Defines content problems to be solved during the objective-setting and discovery process, and decides which content methods and tools to use for the business challenge at hand.
Leverages customer research, personas, journey maps and site data to develop content strategies that target user needs and support business goals.
Works closely with Experience Designers and Visual Designers to ensure that content and information architecture supports and strengthens the overall user experience strategy, including navigation structure and taxonomy.
Writes concise, engaging content that adheres to brand guidelines for tone and voice, uses language best practices for the given channel/medium and is optimized for search engines.
Aligns cross project or cross-work stream customer experience requirements to ensure continuity for the user across the omni-channel customer experience.
Continuously seeks and integrates user feedback and test results to optimize content.
This role might be for you if you have:
Bachelor's degree or equivalent work experience required.
3 years professional experience in writing and editing with a minimum of 1 year in an online platform.
Experience leading content initiatives from ideation through implementation.
Experience working in a holistic customer-centric design process and ability to collaborate across department teams.
Exceptional written and oral communication skills (comfortable in interacting with all levels of the company and presenting projects and status reports).
Strong relationship building and networking skills.
Strong attention to detail and ability to manage multiple projects simultaneous.
We take care of our employees…
…with comprehensive benefits, cool perks, fun offices...and unlimited coffee to keep you going:
Career development, programs and classes
Diversity & Inclusion programs
College Savings Plan
Liberty Mutual was named as a ‘2016 Great Place to Work’ by Great Place to Work US.
For more info about our benefits, check out: https://www.libertymutualgroup.com/careers/working-here/benefits .
Job: *Digital Customer Experience
Title: UX Content Strategist
Requisition ID: 86879