Liberty Mutual Senior Program Manager, Marketing in Boston, Massachusetts
- Advance Your Marketing Career at Liberty Mutual Insurance- A Fortune 100 Company! *
Senior Program Manager plans, creates and oversees marketing communications that align with the overall marketing strategy to support business/corporate goals for Liberty Mutual Benefits (LMB) Employer Segment. Works across Commercial Insurance (CI) Marketing to translate the LMB Employer Segment marketing strategy and communication plans into actionable plans. Establishes and evaluates measurement framework (metrics and benchmarks), inclusive of marketing metrics and business metrics, for all marketing communication programs.
Expert resource for defining short and long-term marketing communications and needs across LMB’s Employer Segment.
Partners with key LMB stakeholders to align marketing objectives with business goals.
Counsel key business stakeholders as to how marketing organization can support strategic initiatives and business goals.
Responsible for measuring all marketing activities to understand business impact.
Plans, organizes and coordinates assigned programs to ensure accomplishment of financial/budgetary goals.
Effectively utilizes a variety of media spanning across digital and print
Conducts program planning with wide range of internal and external partners and agencies to ensure appropriate design and delivery of programs.
Leads large, cross-functional, highly visible projects that will have significant impact on the different departments involved or may even cross over into other segments.
Partners with all levels of marketing management, as well external partners.
Frequently works cross-functionally and with external stakeholders.
Distributes work to and mentors junior staff members.
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. MBA preferred. 8 years of relevant and progressively more responsible experience within a marketing-driven organization. Understanding of Liberty Mutual Benefits customer segmentations (Employer and Employee), as well as the business and products supported and the regulations impacting them. Requires advanced working knowledge of all marketing areas and the ability to integrate them. Strong analytical, collaboration, organization, and presentation skills. Ability to work in a fast-paced environment and work on multiple priorities required. Strong detail orientation. Strong knowledge of relevant technologies. Strong project management experience. Excellent written and oral communication skills are required.
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
401K and Company paid pension plan
Discounts on automobile and homeowner's insurance
Discount fitness memberships
Flexible spending accounts
Vision care coverage
Credit Union membership
Employee and Dependent life insurance
Accidental death & dismemberment insurance
At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.
We’re dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.
Job: *Marketing & Communications
Title: Senior Program Manager, Marketing
Requisition ID: 87118