New Balance Senior Marketing Analyst in Boston, Massachusetts
New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?
Reporting to the Manager of Global Marketing Analytics, the Sr. Marketing Analyst is an essential role within the Strategy and Analytics team needed to influence the strategic and tactical decisions within the Global and Regional Marketing Departments. This position will be responsible for providing cogent and timely reporting and analysis with actionable business insights designed to improve the effectiveness of content created, advance the efficiencies of marketing spend and increase consumer retention and loyalty.
Help establish processes and capabilities required to measure and report the impact and effectiveness of all media campaigns and spend globally across both acquisition and retention efforts.
Standardize and broaden consumer retention metric reporting; develop new ways of viewing/analyzing retention (and loyalty) data (focus on direct to consumer channels).
Standardize and broaden media metric reporting across all channels and regions; develop new ways of viewing /analyzing marketing data across all channels and regions.
Actively manage campaign tracking processes and documentation to ensure data quality; Research and resolve any other data discrepancies to ensure accurate data capture and analysis.
Collaborate with external partners such as agencies and vendors to assist with data collection, reporting and analysis.
Actively seek opportunities to increase revenue and ROAS through analytics driven recommendations.
Identify and present opportunities to optimize marketing spend as well as cross-channel marketing campaigns across consumer segments.
Identify and present opportunities to increase consumer retention/life-time value and accelerate marketing programs designed to improve loyalty
Identify and present data-driven marketing strategies based on business trends.
Drive recommendations for the NB Loyalty and Email program to increase enrollment and activity based on deep understanding of program, high value segments and activities.
Help manage social listening and monitoring tools to provide the organization with a deeper understanding of our customers and category
Stay informed about, communicate, and apply new or current trends and best practices in marketing measurement
The Sr. Marketing Analyst is expected to strategically support the following internal customers: Senior North America Marketing Manager, North America Marketing Lead, Senior Global Marketing Manager and Ecommerce Integration Engineer. As time allows, insights and knowledge sharing is expected across additional functions and departments.
MEASURES OF SUCCESS
The Sr. Marketing Analyst will be measured on brand health (IPSOS and Google Search Index) and business results (Sales and ROAS) achieved across key markets, the ability to influence strategic decisions through data-driven insights and the capability to stay informed about, communicate and apply new or current trends and best practices in marketing analytics.
Bachelor’s degree in a quantitative discipline, statistics, economics, or business marketing.
4+ years working in marketing, analytics, or media
1+ years working with social listening/monitoring platforms
1+ years working across retention marketing platforms and programs
Familiarity with website analytics platforms, ideally Google Analytics and Adobe Analytics.
Experience with media tracking/measurement tools (DCM, MOAT, Nielsen, Millward Brown) a plus
Strong analytical skills with ability to translate data analysis into business recommendations
Excellent judgment, strategic thinker, enthusiastic and entrepreneurial.
Exceptional communication skills.
Proven ability to thrive in a fast paced environment.
Advanced proficiency with Microsoft Excel.
Uses sound judgment to identify issues and escalates when appropriate.
Presents him / herself in a professional manner.
Our Benefit Offerings:
We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include:
401k plan with employer match
Generous vacation package and paid holidays
Paid time off to volunteer in the community
Fitness Reimbursement Program
Discounted Health Club Memberships
Corporate Gift Matching
40% associate discount
Your Career Development:
While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
iCIMS ID: 14159
External Company Name: New Balance Athletic Shoe, Inc.
External Company URL: http://www.newbalance.com