General Electric Revenue Marketing Sr Manager in Boston, Massachusetts
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Design & execution of customer-focused, market development initiatives to drive sales pipeline. Prioritize & lead key cross business campaigns and programs, support launch & growth of new/existing technologies & services.
Account Based Marketing
Translate sales objectives (both opportunity and relationship-based) into objectives and project plans for marketing support
Define account-based goals and objectives in conjunction with sales
Provide data and insights on assigned strategic accounts, as well as political and influencer map
Execute marketing programs on behalf of sales, and enable reps to amplify programs
Create compelling and customer content for accounts as part of the ABM program.
Execute campaigns that drive awareness and engagement both deep and broad, targeting decision makers and influencers
Measure success and report on a regular basis to the sales and marketing management teams.
Develop relationship with marketing peers at the customer and across other GE business and functional areas that drive better engagement with the customer account(s).
Identify internal and external resources to execute account engagements Power Digital Website Management
Represent Power Digital’s messaging, solutions, customer stories and capabilities through compelling content on the web
Understand the customer journey to better position content and navigation towards improved engagement and lead generation.
Drive greater and more qualified leads from the website experience.
Leverage other GE properties to drive traffic to Ge Power Digital’s web presence
Coordinate with EVN team members to represent the full EVN experience on the web
Produce regular web analytic management reports that demonstrate improved customer/prospect engagement and pipeline acceleration.
Drive SEO improvement to attract more qualified website visitors that convert to leads/opportunities. Campaign Execution
Help take the solutions and offerings within an industry, product family or applicable businesses to the market by executing campaign strategies
Collaborate with industry, product and commercial experts to develop sound value propositions driven into campaign content
Assist with campaign messaging, content development and execution through social and other channels
Estimate program impact for areas of responsibility, establish goals and measure success Qualifications/Requirements: Basic Qualifications
Bachelor’s Degree in Marketing or Business
At least 5+ years of professional experience in website content creation, strategy and management, Account Based Marketing (ABM) strategies and tactics, direct marketing, lead generation or a combination of all
GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed Eligibility Requirements
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job. Desired Characteristics:
Self-starter with ability to both create and execute
Excellent oral and written communicator, especially for generating compelling content for lead generation purposes
Analytic abilities – to assess website traffic and engagement and to analyze campaign outcomes and ROI
A collaborator at heart, who has no difficulties working across a highly matrixed organization – with customers, sales, product marketing, product management, and technical staff
A positive and fun-loving individual not afraid to take chances and learn to grow#DTR Locations: United States; California, Georgia; Atlanta, San RamonGE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.