General Electric Product Marketing Manager – APM Enablement in Boston, Massachusetts
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
At GE Digital, we are creating technology and solutions to enable social, mobile, analytical and cloud capabilities for the Industrial Internet. The Industrial Internet is an open, global network that connects people, data and machines. It’s about making infrastructure more intelligent and advancing the industries critical to the world we live in. At GE, we believe it’s about the future of industry—energy, healthcare, transportation, manufacturing. It’s about making the world work better. GE is transforming itself to become the world's premier digital industrial company, executing critical outcomes for our customers. Explore how you can drive greater asset reliability, lower operating costs, reduce risk and accelerate operational performance with our Predix platform and software solutions.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Identifies ideal targets for offering alignment and interlock points between key stakeholders in product management, marketing functions and sales
In this role, you will:
Develop a strategy for and manage the execution of the enablement of the entire GE Digital enterprise with regard to GED’s APM solutions.
Understands how personas intersect across the portfolio of offerings, their impact on messaging and campaign themes
Collaborate w/ product management and sales to foster interlock on audience identification, buyer needs, and messing; alignment with corporate marketing and campaign teams on themes, content architecture and execution.
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each segment
Value proposition – help develop clear and compelling value propositions that address customer outcomes
Go-to-market – support marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Demonstrated ability to generate compelling stories
Conduct benchmarking and competitive analysis research
Brand – Ensure all aspects of product marketing content are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Helps develop marketing requirements document – document business case, VOC, value, design and prioritization requirements for early new product releases tollgates
Metrics – measure and drive lead generation, orders and sales performance (as needed) Qualifications/Requirements: Basic Qualifications:
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience Eligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel 30%
Must be willing to work remotely, or in Houston, Chicago, Atlanta, Roanoke (VA), San Ramon (CA). Desired Characteristics:
Preference given to candidates with content store experience.
Good business acumen and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfully Technical Expertise:
Understands the basic needs of the customer, and has a general understanding of the current product capabilities. Understands the customer value proposition at a high level.
Works cross function/industry to analyze information; Able to present analysis and recommendations to drive strategic decisions;
Leverages experts and influencers from enterprise software industry to drastically improve customer experience, speed, cost, scope or efficiency of their solutions.
Is aware of the need to demonstrate a return when allocating company resources and is sensitive to tying up employees and capital in low productivity/low return initiatives. Business Acumen:
Studies the current state of customers' business, their ecosystem and market. Understands how customers make money. Builds a good relationship with the customer to understand their business model, needs and wants (both stated and implicit).
Familiarity with the overall solutions within a business unit and can describe the value proposition of each.
Understands key cross-functional concepts that impact the organization; is aware of business priorities and organizational dynamics. Can accurately articulate stakeholder requirements. Familiar with core business model and processes.
With assistance, thoroughly analyzes customer's business models, desired outcomes and objectives to support account planning. Asks probing questions of customers to determine what their key pain points are in economic terms. Leadership:
Drives efficiency, accountability and ownership in the organization. Accepts failure, learns from mistakes and celebrates collective success.
Identifies opportunities for necessary changes and actively pursues/leads appropriate changes.
Recognizes collaborative behavior and participates in collaborative activities. Accepts team membership and identifies with team goals. Does not impede collaboration.
Communicates clear, concise, and relevant information to groups large and small. Distills information down to key points.
Ensures group understanding of issues and presents rationale to affect outcomes. Resolves conflicting opinions through consensus.
Builds an environment where the organization can learn from experiences and looks for ways to apply their learning towards team's growth.
Anticipates and identifies game changing trends in current and adjacent verticals. Uncovers potential opportunities and creates vision across the domains. Personal Attributes:.
Uses critical thinking skills and disciplined approaches to help leaders and leadership teams resolve issues and define solutions.
Considers other's emotions and perspective before making a decision and encourages others to do so as well. Motivates their work group to continue to utilize their strengths and develop their weaknesses.
Influences and energizes others toward the common vision and goal. Maintains excitement for a process and drives to new directions of meeting the goal in the face of unfavorable odds and setbacks.
Manages uncertainty for self and team. Makes timely decisions with confidence when problems or solutions are not 100% defined.#DTR Locations: United States; California, Georgia, Illinois, Texas, Virginia; Atlanta, Chicago, Houston, Roanoke, San RamonGE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.