Hewlett Packard Enterprise Company Product Marketing Lead, SimpliVity 380 in Boston, Massachusetts
Product Marketing Lead, SimpliVity 380
Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.
Develop and secure approval for GTM plans and budgets.
Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
Define GTM metrics/goals/ benchmarks and track/report progress against them.
Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.
Develop offering/segment messaging and manage/ monitor their delivery.
Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.
Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
Assist sales with development of sales training materials.
Assist sales with retailer/reseller account calls/development.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
7+ years marketing experience, including offering marketing, segment marketing and partner marketing.
Agency, sales and/or channel experience a plus.
Knowledge and Skills:
Expert knowledge of marketing principles, practices, tactics and tools.
Expert knowledge of offering, segment, partner and account- based marketing.
Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
Well-developed understanding of the industry, offering categories and company offerings/strategy.
Strong project and budget management skills.
Excellent written/oral communications.
Strong analytical skills.
Excellent interpersonal skills.
Ability to build, manage and influence virtual teams.
Excellent negotiating skills.
Ability to interface effectively with all levels of management and functional disciplines.
Strong influencing and consensus-building skills.
Conflict resolution skills.
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.
Hewlett Packard Enterprise
Technology innovation that fosters business transformation.
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We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.
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Hewlett Packard Enterprise provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law.
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Hewlett Packard Enterprise is committed to working with and providing reasonable accommodation to qualified individuals with physical and mental disabilities. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail email@example.com.
Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.