CVS Health Product Manager - Digital in Boston, Massachusetts

Position Summary:

CVS Health is embarking on abold digital agenda to transform health care and empower millions of customers on their path to better health. We are creating innovative digital solutions that will make health care more accessible, more integrated and more reliable for more people, online and in our stores. We are looking for passionate, driven people who want to join a high energy and growing team to make a difference in customers’ lives and who want to be on the ground floor of digital innovation that aims to reinvent what a pharmacy and a health care company can be. Evolving CVS Health’s ability to create personalized experiences across our consumer touch points is a key priority for the company and for our Digital team.

The Product Lead for Personalization’s core responsibility is to own, define and implement the product roadmap for a set of personalization products (e.g., CRM, ESP, Cloud-base collaboration tool, etc.). The Product Lead will play a key role on a team responsible for advancing CVS’s ability to deliver personalized experiences to its customers and patients. You will help identify the next priorities, lead the definition of requirements for each product, partner with our IT teams through development and deployment, and own and manage the products on-going.

Your responsibilities will include:

·Drive the definition, development and deployment of capabilities that substantially enhance the consumer experience and address CVS’ strategic and financial objectives (including CRM and other personalization platforms)

·Work closely with our ExtraCare team and other key business partners to collect requirements, understand and help identify business value, understand required capabilities, translate these to technical product requirements

·Help drive product optimization initiatives; developing and executing on optimization roadmap

·Partner with our IT PMO and development teams through requirements, development, testing and deployment

·Act as point of contact for production support (includes occasional weekend work)

·Support usability testing for roadmap initiatives in the Test phase to ensure key business objectives are met

·Work closely with analytics to define success metrics, monitor and optimizethe experience

· Manage usability and consumer research initiatives for key roadmap and innovation projects working cross-functionally with key stakeholders

· Managing and identifying risks, mitigation plans, and executive updates

Required Qualifications:

5+ years of experience in product development/management within a digital setting.

5+ years of experience taking on end-to-end product ownership and successfully delivering results in a dynamic

and complex environment.

5+ years in project management including managing multiple projects in various phases, and balancing strategic thinking with tactical execution tasks.

3+ years of experience using quantitative skills with the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations.

Technical savvy with a focus on continually improving customer experience and proven ability to multitask, effectively manage and adapt to evolving priorities.

Able to write Product Required Documents (PRDs).

Preferred Qualifications:

CRM, ESP, marketing Cloud, or other personalization technology experience.

Experience in Loyalty programs.

Database/Backend experience. (Unica, Adobe, Teradata, preferred).

Comfortable with SDLC, Agile (familiar), and Waterfall.

Experience implementing large back-end platforms/systems which connect to legacy environments.

Experience with implementing new workflows and managing through business process change.

Exceptional people leadership skills, strong work ethic, dedication, and desire to succeed, in addition to strong initiative and resourcefulness.

Tenacity and high energy level.


Bachelor's degree required, Masters preferred

Business Overview:

CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster:


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For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: