Bank of America Marketing Product Manager I in Boston, Massachusetts

Job Description:

Manage development and execution of digital marketing tactics to support Merrill Edge investments, retirement and college savings programs which increase awareness and consideration, drive traffic online, deepen to our core target, Bank of America Preferred/Mass Affluent segment, in key channels through Bank of America and Merrill Edge.

Required Skills

  • Bachelor’s degree

  • 3-5 years of marketing experience

  • Ability to execute digital marketing plans and provide program analytics and measurement and optimization recommendations

  • Digital product sales experience

  • Developing compelling creative assets and flawless execution

  • Ability to work in and across a complex organization and manage multiple projects

  • Experience working with agencies

Desired Skills

  • Bachelor’s degree in marketing/management/business preferred

  • 3-5 years of digital marketing experience or print/media/agency experience

  • Financial services experience

  • Ability to take a leadership role, influence decisions, work with diverse personalities

  • Knowledge and experience leveraging enterprise sites, content, as well as third party partner site

  • Social and Mobile platform experience

  • Presenting to groups of all levels

  • Strong verbal and written communication skill

Posting Date : 10/12/2017

Location :

Boston, MA, 100 FEDERAL ST (MA5100),

Charlotte, NC, ONE BANK OF AMERICA CENTER, 150 N COLLEGE ST,

  • United States

Travel : Yes, 5% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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