State Street Marketing Manager, Global Marketing, Assistant Vice President in Boston, Massachusetts
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Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.
State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability.
The role of Marketing Manager works with the Global Account Manager, supporting marketing, communications, branding and event activities for varying State Street business units and client sectors. In this full-time position, you will be developing and implementing long- and short-term marketing strategies (including marketing and communication activities and integrated campaigns). You will be required to work with the Marketing Account Manager and business unit/sector teams to define marketing objectives and plans, and execute on said plans. The broad scope of tasks requires you to interact with various departments, coordinating the efforts of marketing team members and, if necessary, third-party contractors or consultants in order to deliver the projects according to plan. As a successful candidate, you are highly organized, a proactive team players who bring positivity and continuous support to those around them. Working across multiple divisions, your ability to collaborate, foster relationships and suggest solutions is essential.
Responsibilities: Your responsibilities may include, but are not limited to:
Manage marketing programme/campaign development from beginning to end including budget management, strategy development, tactics, execution and reporting under the direction of the Marketing Account Manager
Assist the Marketing Account Manager to define project scope, goals and deliverables that support business in collaboration with respective senior management teams and stakeholders
Work with marketing channels to execute on marketing activities including events, online communications, brand/advertising, editorial, partnerships/sponsorships
Perform support duties including; database management, reporting and analytics, maintaining marketing materials, managing sales and marketing software tools
Facilitate the planning, implementation and tracking of specific marketing campaigns and initiatives, including tracking project milestones and deliverables
Estimate the resources, timescales and participants needed to achieve marketing plans and project goals
Draft and submit budget proposals for marketing initiatives, and recommend subsequent budget changes where necessary
Initiate and maintain communication with all marketing channels (e.g. creative, employee communications, PR, events, editorial), clients (both internal and external) and vendors.
You will need a proven track record of:
3-5 years relevant marketing and communications experience, preferably in a B2B and / or financial services organisation
A degree-level education
Experience managing marketing projects: online communications, events, brand/advertising, editorial, partnerships/sponsorships. This entails a good understanding of all marketing channels, including interactive and social media
Working and communicating with senior levels in an organization together
Working in matrix structures and cross cultural environments with an ability to operate on their own, as part of a team and globally
Ensuring that the highest level of the integrity and ethical behaviour is continuously adhered to
Flexible hours may be required to manage projects across regions / time zones
Strong communication skills – your role will include presentations to business stakeholders
Project management and a good understanding of marketing deliverables and timeframes
Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Strategic, critical thinking and problem-solving abilities
Demonstrated accuracy and high attention to detail
You will need to be sensitive to the ways of working within a large organization, acting professionally with all internal and external contacts
Demonstrate strong customer service and customer responsiveness skills, and have the ability to communicate in a pro-active and professional manner
Experience in writing and editing copy (not essential but a plus)
Experience in digital platforms and social media tools (not essential but a plus)
Familiarity with SEO and keyword research best practices (not essential but a plus)
Experience with Adobe Suite is a plus (not essential but a plus)
Boston - MA - USA
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Job Title: Marketing Manager, Global Marketing, Assistant Vice President
Job ID: 161515
Full/Part Time: Full FTE