Fidelity Investments Marketing Director, Client Experience in Boston, Massachusetts

This critical position is responsible for mapping and improving the prospect and client experience for the Wealthscape brand, which encompasses all Fidelity Clearing & Custody Solutions’ (FCCS) technology and product. In FCCS we help our institutional clients thrive by growing their businesses, more effectively meeting customer needs, and enhancing operational efficiency and profitability.

TheExpertiseWe’re Looking For

  • Bachelor’s degree, MBA preferred

  • 8 years successfully developing and executing marketing projects with large cross-functional teams

ThePurposeof Your Role

As FCCS has shifted from a commodity offering to a higher-value provider, communicating the full value of our solutions has become challenging. In the recent past, FCCS went to market with different messages around Technology vs. Platform vs. Product vs. TAP (a multi-year technology initiative). We are shifting to align all our products and technology under one simple to understand system, branded with Wealthscape. This new role will work closely with the Lead of Technology & Product Marketing to refresh the full customer journey, from being a prospect to becoming a client, and then to deepening client engagement.

TheSkillsYou Bring

  • Developing creative new approaches and identifying opportunities for improvement to client or prospect interactions

  • Track record of creating and deploying multi-channel marketing plans

  • “Getting it done” –driver of results in ambiguous circumstances

  • Understanding of how to build trusted relationships with internal stakeholders

  • Exercising sound judgment in complex environments

  • Identifying and using data to optimize marketing vehicles

TheValueYou Deliver

You will be responsible for creating a plan that spans multiple channels and will synthesize work from across the entire Technology & Product Marketing Team. Specific areas:

  • Tech & Product customer journey map

  • Wealthscape experience at events, in conjunction with tech & product SMEs

  • Wealthscape web presence

  • Leading the full team in Wealthscape client communications planning & execution, including the Tech & Product Newsletter

  • Tech & Product thought leadership vision

How Your Work Impacts the Organization

This is an opportunity to have a substantial impact on a strategic initiative that has visibility at the highest levels of the organization. Your mission will be to successfully transform the client experience for FCCS technology and product. You will be impacting the client perception of a new technology brand, and driving revenue by working closely with cross-functional colleagues and key stakeholders. You will optimize the team’s efforts by working with measurement specialists to ensure continual improvement. This will involve using creativity and innovative thinking in combination with sound judgment and critical thinking skills.

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visitFidelityCareers.com

/Fidelity Investments is an equal opportunity employer./

Job: *Advertising/Creative Services

Title: Marketing Director, Client Experience

Location: MA-Boston

Requisition ID: 1706245