Pearson Marketing Content Manager - Campaigns Manager in Boston, Massachusetts
Marketing Content Manager - Campaigns Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Content Marketing Manager – Campaigns Marketing
Location is U.S. based - remote; preference given to candidates in Boston, MA; Chicago, IL; NY,NY; Dallas, Austin, or San Antonio, TX; and Chandler, AZ
The Campaigns Marketing team for North America is seeking anexperienced Content Marketing Manager to plan, create, develop and optimizecontent around targeted campaigns across our higher education business areas andour K12 Online and Blended Learning group.
Our target audiences are influenced by valuable, relevantcontent focused on their needs and interests and this individual will create awell-designed and executed content marketing plan to fulfill these needs aswell as drive awareness, favorability, interest and demand for our markets.
We’re seeking an individual who can think strategically toplan content initiatives around campaigns, execute hands on content work withCampaign Planners, Managers and Strategists, and work collaboratively with PerformanceMarketing, Corporate Affairs, Web, and Global Marketing stakeholders to ensureCampaign Marketing’s initiatives are aligned with Pearson Global ContentStrategy.
This individual will be responsible for developing a rangeof content related to various campaigns and curating campaign-focused contentto maximize use, refresh existing, and drive the creation of new content. Will work closely with stakeholders todetermine KPIs and the best ways to measure the effectiveness and contributionof content to the individual campaigns. This individual will also beresponsible for reporting on content performance to the Campaign Marketing team,both qualitatively and quantitatively, to enable optimization during the lifeof a campaign.
The successful candidate will have:
A Bachelor’s Degree in Marketing,Communications, Journalism, or English.
A minimum of 5 years’ working experience incontent creation and management with at least 2 years’ experience in drivingand creating strategy.
Excellent written and communication skills andthe ability to skillfully interview industry leaders, executives, customers,and students for content initiatives.
Experience in creating all types of content andbe willing to demonstrate prior work outlining individual contribution.
Strong project management capabilities to managemultiple ongoing projects simultaneously.
Must be a self-starter and be able to workindependently and act quickly with information on hand.
Ability to collaborate with multiplestakeholders at all levels and resolve conflicting expectations to ensurebuy-in on content strategy and creation.
Ability to work quickly and execute content andplans to impact audience and markets during a key sales initiative.
- Experience in Education industry a plus.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-MA-Boston
Work Locations: US-MA-Boston-501 Boylston 501 Boylston St Boston 02116
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Apr 19, 2017