Evenflo Company, Inc. Manager Digital Marketing in Boston, Massachusetts

Manager Digital Marketing


Requisition City:

Company Order Number:469

of openings:1


Looking for a new challenge in a fast growing, international and young company?

With its fresh approach, CYBEX designs products for parents who value quality and culture while pushing the boundaries that often separate safety, design and function. In just nine years the company has grown into a globally renowned brand recognized for its iconic design, innovative technology, superior safety features and thoughtful functionality. We constantly look for open minded, creative and passionate people to join our teams.

Come and join us in a world full of innovation and design inspired by art, music and fashion.

Our team in Boston is currently looking for aManager Digital Marketing US

Job Responsibilities:

  • Responsible for planning and executing all web, SEO/SEM, marketing database, email, and social media advertising campaigns

  • Own all retailer focused digital campaigns and identify areas for improvement for driving sales.

  • Identify trends and brainstorm new & creative growth strategies including the planning and execution of test-and-learn initiatives

  • Oversee the execution of our global social media strategy across US platforms and provide guidance to our Social Media team

  • Measure and report on the performance of all digital and social media marketing campaigns,

  • Take ownership of the gb and cybex website; collaborate with HQ to create landing pages and optimizing each page for search and the powerful user experience.

  • Support launches of new US products by identifying unique Digital Marketing opportunities for each launch and executing according to plan.

  • Utilize strong analytical ability to evaluate end customer experience across multiple channels and customer touch points

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies, providing insights and recommendations


  • Bachelor’s degree in marketing or a related field

  • 4-6 years’ experience in digital marketing, leading and managing SEO/SEM, optimizing web user experience, marketing database, email, social media, A/B testing initiatives and display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Solid knowledge of website and social media analytics tools (e.g., Google Analytics, SocialBakers)

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Interest in Fashion, Lifestyle, Design and Technical products and industries a plus

  • Ability to work effectively both independently and in a team setting

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Goodbaby International Holdings Limited is one of the world's leadign global durable juvenile products companies. The Group designs, researches and develops, manufacturers, markets and sells strollers, children's car safety seats, cribs, playards, high chairs, bassinets, bicycles and tricycles and other durable juvenile products. Goodbaby International markets its products in the Americas, Europe and Asia. Our products' brands include Urbini, gb, Evenflo, Cybex, RollPlay, ExerSaucer, Happy Dino, and geoby. For more information visit our website athttp://www.gbinternational.com.hk/.

Constantly promoting and embodying the Goodbaby Group values of Imagination, Passion, Strength, Trust & Belief, Respect, and Love, Goodbaby International is a challenging, rewarding and enjoyable workplace.

Goodbaby International Holdings Limited is proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability status, protected veteran status or any other characteristics protected by law.