Commonwealth Care Alliance Job Details: VP, Marketing Communications in Boston, Massachusetts
Job Details: VP, Marketing Communications
- Vacancy NoVN1588
Posting TitleVP, Marketing Communications
Commonwealth Care Alliance is a rapidly growing nonprofit organization providing integrated health care and social support services to people with complex medical needs. Our patients are seniors and persons with disabilities covered under Medicaid or both Medicaid and Medicare. Our innovative care model is nationally recognized for its effectiveness in improving health outcomes for these vulnerable populations.
Our unique care model is empowering for our employees as well as our members. Whether you are a clinical or administrative professional, all of us at Commonwealth Care Alliance receive the satisfaction of knowing our work truly makes a difference. We enjoy a company culture of passionate advocacy in a supportive work environment with opportunities for growth and learning, competitive salaries, and a generous and comprehensive benefit package.
Reporting to the Chief Marketing Office (CMO), the Vice President, Marketing Communications is responsible for achieving organization business goals and strategic objectives, with particular focus on the development and promotion of the CCA brand and its best-in-class reputation with internal and external stakeholders. This position will lead efforts for evaluating and advocating for the CCA brand with internal colleagues, external stakeholders (including but not limited to: members/caregivers, providers, community-based influencers, government partners, and advocacy organizations), and the media across all communications and vehicles. This position will directly oversee corporate/internal communications, advertising, public relations, public speaking engagements, digital content strategy, and other marketing programs, as appropriate.
Job responsibilities include content development and distribution of all CCA internal and external communications, including materials and presentations, and other high visibility CCA leadership projects. This position provides leadership for the CMO organization in the absence of the CMO. Works under general supervision.
Promotes the CCA vision, mission and values through internal communications, public relations, advertising and other marketing activities coordinated with the CMO and CCA Executive Team
Develops and implements a proactive media plan to support organization business goals and brand strategy/marketing efforts
Develops and implements crisis response plan, as needed
Provides insight, consultation and focus on marketing message/communications strategy and plan to achieve business goals, creating strategic linkages, alliances and integration while ensuring effective alignment and coordination of all communications (in-person; broadcast; print; online; etc.)
Develops and implements annual brand marketing plan, including strategies and traditional and digital tactics, in order to achieve business goals and strategic objectives
Provides leadership for strategic and integrated marketing and communications functions; directs the marketing and communications staff
Leads and manages all marketing agency engagements, primarily brand/advertising and public relations, and related RFPs, as appropriate
Selects and manages freelance staff, including graphic designers, writers, printers, photographers and videographers
Monitors effectiveness and ROI of internal and external communications against organization strategic goals/objectives, ensuring such goals are achieved
Collaborates with Chief Marketing Officer in the preparation of the annual Marketing Budget; monitors expenses against budget throughout year
Oversees implementation of CCA Brand Identity Standards, ensuring compliance
Ideates and oversees special events/materials for President/Chief Executive Officer and Executive Team
Participates in special projects and performs other duties associated with a Vice President role, as required
This position is responsible for managing subordinates.
Bachelor's Degree or equivalent experience
Master’s Degree highly valued in Marketing
Minimum of 10 years marketing communications, advertising and public relations experience with a strong understanding of the business needs and competitive challenges of the health care industry required,
Experience in the health care industry required
Plus, a minimum of 5 years in management and leadership roles at previous organizations.
Seasoned executive with proven track record in creating results-oriented marketing programs
Broad knowledge of the technical elements involved in communications, public relations, issues management and advertising planning/budgeting
Ability to balance strategic development and day-to-day operation responsibilities
Demonstrated skills in team building and organizational development
Excellent communication skills of an executive who excels in communicating in a variety of formal and informal presentation settings, large and small, both inside and outside the organization, and issuing cogent and consistent written messages that build confidence and achieve desired outcomes
Excellent problem solving and negotiating skills
Must have a passion for CCA’s mission and operate with a mission-driven approach
Demonstrated passion and commitment to positive and effective customer service focusing on needs of external and internal customers, delivering extraordinary results
Demonstrated ability to function collaboratively in cross-functional collaborations
Excellent organizational and project management skills
Ability to work in a fast-paced environment
Standard office environment. Local in state travel a few times a month.
English, bi-lingual preferred
Please note employment with CCA is contingent upon acceptable professional references, a background check (including Mass CORI, employment, education, criminal check, and driving record, (if applicable)), an OIG Report and verification of a valid MA/RN license (if applicable).
Commonwealth Care Alliance is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other category protected by applicable federal, state or local laws.