State of Massachusetts Health Marketing Manager in Boston, Massachusetts

Position Summary:

The Communications Office is part of the Commissioner’s Office at the Department of Public Health (DPH). It has responsibility to set policy around communications including health communications and communications marketing campaign. Effective communications is a key public health strategy but especially when resources are limited.

Working in collaboration with other staff in the DPH Communications Department, the Health Marketing Manager assures that all communication strategies are aligned with DPH and EOHHS priorities and adhere to DPH policies and procedures.

The Health Marketing Manager will supervise the day to day aspects of health communication awareness campaign (usually federally funded campaigns) as well as material development across the department.

*Manage DPH Policies for Health Education and Health Marketing Initiatives *

  • Establish DPH wide Communication Policies on health education materials, health marketing and branding for bureaus and vendors. Review Communication Policies on an annual basis to ensure the Policies meet the needs of DPH.

  • Educate communications and program staff in the bureaus as well as bureau leadership on communications policies.

  • Ensure compliance with DPH communications policies. Follow up with senior leadership to address problems.

*Manage Centralized Communications Support *

  • Supervise Director of Editorial Services and Digital Media. Ensure DPH website, blogs and social media reflect DPH and EOHHS priorities.

  • Supervise Art Director/Graphic Designers and ensure appropriate project prioritization and quality.

  • Provide guidance to communications staff in Bureaus as well as program managers working on materials and marketing who do not have communications staff to support initiatives.

Oversee and Coordinate all Health Communications Marketing for DPH

  • Provide oversight of marketing campaigns consistent with DPH standards and priorities.

  • Support bureau staff on RFQ development for vendors. Review final RFQ documents and vendor selection. Recommend approval to the Communications Director and Commissioner.

  • Support bureau staff during the development of campaigns including print, video and electronic materials and manage approval process with the Commissioner’s Office and EOHHS.

Oversee and coordinate health communications materials

  • Manage the MA Health Promotion Clearinghouse contract including coordinating the budget with Bureaus.

  • Direct program staff on appropriate and effective marketing and distribution plans to ensure materials reach their target audience(s).

  • Ensure that all health communications materials are standardized and meet DPH requirements.

  • Ensure consistent messaging of health promotion efforts across DPH.

  • Review plans for development of health education materials and revisions of materials.

Support Communications Office*Initiatives *

  • Prepare briefing documents and talking points for the Bureau Director, the Commissioner, the Secretary and the Governor’s Office.

  • Other duties as assigned to support the Communications Office and Commissioners Office.

_We are looking for candidates with the following qualifications: _

  • Demonstrated experience managing paid health communications campaigns

  • Demonstrated experience developing health education materials for diverse audiences

  • Exceptional planning, organization, written and verbal communications skills

  • Current or previous work in public health or public administration,

  • A Masters in Public Health

_Agency Mission:_*

The mission of the Massachusetts Department of Public Health (DPH) is to prevent illness, injury, and premature death, to assure access to high quality public health and health care services, and to promote wellness and health equity for all people in the Commonwealth.

We envision a Commonwealth in which all people enjoy optimal health. Massachusetts ranks among the healthiest of states according to comparative analyses, but we face numerous challenges, including chronic and infectious disease, substance abuse, violence, preventable hospitalizations, and health disparities.

DPH coordinates programs and policies to address specific diseases and conditions and offer services to address the needs of vulnerable populations. We also develop, implement, promote, and enforce regulations and policies to assure that the conditions under which people live are most conducive to health and enable people to make healthy choices for themselves and their families. We license health professionals, healthcare facilities and a variety of businesses that impact public health. We operate the state laboratory and four public health hospitals. We monitor health status and manage vital records including births, marriages and deaths. We educate people about public health issues and work closely with local boards of health and community partners to identify and solve public health problems.

_Total Compensation:_



As an employee of the Commonwealth of Massachusetts you are offered a great career opportunity influencing a wide-spectrum of services to the diverse populations we serve - but it's more than a paycheck. The State's total compensation package features an outstanding set of employee benefits which you should consider towards your overall compensation, including:

  • 75% state paid medical insurance premium

  • Reasonable Dental and Vision Plans

  • Flexible Spending Account and Dependent Care Assistance programs

  • Low cost basic and optional life insurance

  • Retirement Savings: State Employees' Pension and a Deferred Compensation 457(b) plan

  • 11 paid holidays per year and competitive Sick, Vacation and Personal Time

  • Tuition Remission for employee and spouse at state colleges and universities

  • Short-Term Disability and Extended Illness program participation options

  • Incentive-based Wellness Programs

  • Professional Development and Continuing Education opportunities

  • Qualified Employer for Public Service Student Loan Forgiveness Program

_Pre-Offer Process:_

A criminal background check will be completed on the recommended candidate as required by the regulations set forth by the Executive Office of Health and Human Services prior to the candidate being hired. For more information, please visit

Education, licensure and certifications will be verified in accordance with the Human Resources Division’s Hiring Guidelines.

Education and license/certification information provided by the selected candidate(s) is subject to the Massachusetts Public Records Law and may be published on the Commonwealth’s website.

For questions, please contact Health Human Resources at 1-800-850-6968.

MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) four years of full-time, or equivalent part-time, professional, administrative, supervisory, or managerial experience in business administration, business management, or public administration and (B) of which at least three years must have been in a supervisory or managerial capacity or (C) any equivalent combination of the required experience and the substitutions below.


I. A Master's or higher degree with a major in business administration, management, public administration, industrial engineering, industrial psychology, or hospital administration may be substituted for a maximum of one year of the required (A) experience.*

*Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.

An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

Job: *Management

Organization: *Department of Public Health

Title: Health Marketing Manager

Location: Massachusetts-Boston-250 Washington Street

Requisition ID: 170002YV